**About the Role** Your Core Focus** You’ll own the full finance function, building scalable systems, managing cash flow, driving profitability, and leading financial strategy to support Hadley Designs’ next era of growth. What You’ll Do - Deliver accurate, audit-ready financials by the 20th of each month with full account reconciliation and zero material errors - Build and maintain a 12-month rolling cash forecast, updated weekly, ensuring perfect liquidity and visibility - Lead the annual budgeting and forecasting process across all departments with ≤10% variance between forecast and actual results - Develop automated systems and workflows that reduce manual reporting time by at least 25% within your first year - Partner with leadership to implement initiatives that increase profitability and improve EBITDA by 2 percentage points in your first 12 months - Create and document SOPs for close, forecasting, cash flow, and reporting processes - Implement new systems for expense management, travel, and purchasing by Month 6 - Produce insightful financial dashboards and KPIs that drive better decision-making - Partner cross-functionally with Product, Sales, and Operations to align growth, cash flow, and inventory planning - Evaluate technology solutions (ERP, reporting tools) that prepare the company for scale**** How Success Is Measured - 100% of monthly financials delivered on time and error-free - 0 overdrafts, late fees, or missed payments - ≤10% variance between forecasted and actual EBITDA - 12-month rolling cash forecast maintained weekly - SOPs for all finance processes documented within 3 months - System improvements reducing manual work by 25% in Year 1 - Trailing-12-month EBITDA margin up 2 points within first year** **Who You Are** You’re a strategic, detail-oriented leader who thrives on clarity, accuracy, and impact. You know how to scale systems, guide teams through growth, and communicate financial insight in plain English. You’re not just reporting numbers, you’re building the foundation for smart, sustainable expansion.

• Lead, manage, and mentor the internal finance team. • Oversee the relationship with and work product of a contracted accounting firm. • Evaluate and advise on the optimal balance of in-house versus contracted finance functions over time. • Develop and maintain financial policies, procedures, and internal controls. • Drive continuous improvement of financial systems and processes. • Serve as financial liaison to Canopy Farm Management, the Institute’s subsidiary business. • Lead the annual organizational budgeting process in collaboration with department heads and the Executive Director. • Develop and maintain multi-year financial forecasts. • Manage cash flow planning and monitoring to ensure organizational liquidity. • Prepare and present financial reports for the Board of Directors and Finance Committee. • Coordinate and manage the annual audit process. • Oversee risk management and internal control systems. • Oversee financial reporting and compliance for grant-funded programs.

• Produce concise, compelling thought pieces by leveraging existing company data, research, and insights. • Reshape and shorten existing company research to create a widely accessible narrative. • Develop fresh, innovative topics and angles relevant to fundamental alternatives research and interval funds. • Stay informed on industry trends, competitor strategies, and market dynamics to enhance research relevance and quality • Speak at industry events, panels, and webinars to articulate the firm's research insights and value proposition. • Provide accessible explanations of complex research findings to engage and educate clients and prospects. • Establish the company as a thought leader in the interval fund and fundamental alternatives space. • Work closely with the pan-alts and asset class teams to align research efforts with client needs and business goals. • Develop tailored materials to support client conversations and investment decision-making processes.

Role Description The Audience & Measurement Director will lead the development, measurement, and adoption of audience and data solutions across Publicis Media Canada. This role will help translate client business objectives into addressable audience strategies powered by third-party digital signals, first-party data, proprietary data solutions, and emerging AI-enabled planning tools. - Partner closely with planning teams, activation specialists, platform leads, and client teams. - Shape audience recommendations and identify growth opportunities. - Ensure audience strategies are connected to campaign performance, reporting, and commercial outcomes. - Move fluidly between operational execution, product enablement, measurement/optimization, and internal education. Responsibilities - Audience Strategy & Client Leadership: - Lead audience strategy development across key client opportunities. - Develop and present client-facing audience recommendations and segmentation strategies. - Identify new audience opportunities to improve planning quality and campaign effectiveness. - Lead measurement framework and optimization conversations with analytics and activation stakeholders. - Collaborate with planning and research teams to embed audience thinking in the strategic planning process. - Support new business and pitch teams by developing audience, data, identity, and technology narratives. - Commercialization & Growth: - Drive adoption and revenue contribution from audience and data solutions. - Track client contribution, forecasting, pacing, and growth opportunities. - Identify opportunities to expand audience solutions across existing clients and new briefs. - Support account teams in positioning audience strategy as a driver of measurable client value. - Product, Data & Platform Integration: - Partner with activation teams to ensure audience strategies are executable and measurable. - Participate in operational discussions related to audience taxonomy and campaign setup. - Collaborate with Publicis Groupe teams on proprietary data solutions and platform integrations. - Translate evolving product capabilities into clear guidance for planning and activation teams. - Enablement, Knowledge Sharing & Change Management: - Lead internal education around audience products and planning tools. - Ensure teams understand available audience capabilities and best practices. - Act as a senior point of contact for audience-related questions. - Mentor team members and help navigate change in audience strategy and AI. Measures of Success - Increase adoption of audience and data solutions across teams. - Grow client revenue contribution tied to audience strategy. - Improve consistency and quality of audience recommendations. - Strengthen client confidence in Publicis Media’s data and audience capabilities. - Connect audience strategy to measurement, reporting, and business outcomes. Qualifications - Bachelor’s degree or equivalent professional experience. - 8–10+ years of experience in digital strategy, audience strategy, or data-driven marketing. - Strong understanding of programmatic, social, and digital media platforms. - In-depth knowledge in performance campaign activation and reporting. - Experience developing client-facing data or audience recommendations. - Proven ability to work across planning, activation, analytics, and client teams. - Strong commercial mindset with experience identifying growth opportunities. - Excellent communication, facilitation, and presentation skills. - Strong project management skills with the ability to prioritize across multiple stakeholders. - Experience with identity solutions, first-party data, or AI-enabled planning is an asset. Leadership Attributes - Strategic, commercially minded, and client-focused. - Comfortable operating in ambiguity and driving clarity through change. - Strong collaborator and communicator who can influence without direct authority. - Curious about data, technology, privacy, AI, and the future of addressable media. - Confident presenting to senior stakeholders and guiding cross-functional teams. - A practical problem-solver who can move from strategy to execution. Salary The salary range for this position is CAD 100-110K per year. Actual compensation will be based on relevant experience, knowledge, skills, and applicable certifications. AI Use We use AI tools to support parts of our hiring process, such as reviewing applications. These tools assist our recruitment team but never replace human decision-making. Equal Opportunity Employer Starcom is an equal opportunity employer committed to diversity and inclusion. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities throughout the recruitment process.