Role Description We’re hiring a Senior Manager of Paid Social Marketing to lead the execution of our paid social program across all major platforms. Reporting to the Senior Director of Paid Marketing, you’ll own the day-to-day strategy, optimization, and performance of our paid social channels — turning budget into measurable, efficient growth. This is a hands-on leadership role for someone who lives in the platforms, knows what great looks like, and is energized by a fast-paced testing culture. You’ll manage one direct report and work closely with Design, Analytics, Data Science, and Lifecycle teams to push our paid social program to the next level. Qualifications - Experience in managing paid social marketing campaigns across various platforms. - Strong analytical skills and experience with data-driven decision-making. - Proven ability to lead and mentor a team. - Excellent communication and collaboration skills. Requirements - Own the strategy and execution of paid social campaigns across Meta, TikTok, LinkedIn, Reddit, Pinterest, Snap, and emerging platforms. - Manage campaign setup, creative, audience targeting, bidding, budget pacing, and daily optimization. - Translate broader marketing goals into channel-level plans, KPIs, and quarterly roadmaps. - Partner with the Senior Director on budget allocation and scaling decisions. - Manage, mentor, and develop a direct report, setting clear goals, providing regular feedback, and supporting their career growth. - Delegate effectively to maximize team output while maintaining quality. - Build a culture of curiosity, accountability, and rigor within the paid social team. - Build and maintain a structured testing roadmap covering creative, audiences, bidding strategies, placements, and landing experiences. - Run clean, hypothesis-driven experiments with clear read-outs and documented learnings. - Identify scaling opportunities and quickly diagnose underperformance before it becomes a budget problem. - Develop a creative testing framework that consistently produces winning concepts. - Partner closely with Design and Analytics to develop, evaluate, and iterate on performance creative at the volume modern social platforms demand. - Stay ahead of platform trends, ad formats, and creative best practices. - Use attribution models, incrementality tests, and platform-native measurement to evaluate true performance. - Partner with Data Science on experiments and conversion modeling. - Own paid social reporting: weekly performance reviews, monthly business reviews, and ad hoc deep dives. - Surface insights that inform broader marketing strategy, not just channel decisions. - Work with Data Engineering and Data Analytics on tracking, conversions APIs, and data quality. - Coordinate with Lifecycle and Product on landing experiences and post-click conversion. - Coordinate with Partnerships on pricing, tiers, and partner promotions. - Engage Legal and Privacy on consent, ad policy, and platform compliance. - Manage relationships with platform reps and agency partners (where applicable). Benefits - Competitive salary and performance-based bonuses. - Comprehensive health, dental, and vision insurance. - Generous paid time off and holiday schedule. - Opportunities for professional development and career growth. - Flexible work environment.

Role Description Do you have a passion for sharing the life-changing Gospel of Jesus Christ through social media and YouTube? TBN is searching for a YouTube & Social Media Manager to join our growing Digital Platforms team. The YouTube & Social Media Manager is responsible for developing and executing innovative digital strategies that grow our online presence, strengthen audience engagement, and expand the reach of our ministry across both social media platforms and YouTube. This role requires strong knowledge of YouTube and social media strategy and optimization, including: - Audience growth - SEO - Thumbnails - Retention - Platform best practices to maximize discoverability and performance The YouTube & Social Media Manager oversees content creation, publishing, monetization, and performance analysis across all digital channels, ensuring messaging aligns with TBN’s mission. Responsibilities include: - Curating compelling content campaigns - Managing community engagement - Staying ahead of digital trends to maximize impact across platforms - Technical responsibilities such as video editing, creation of custom thumbnails and graphics, uploading content to social media and YouTube, and writing and optimizing metadata This position will report directly to the Manager of Digital Distribution. Qualifications - 2-4 years relevant experience working with all relevant social platforms - Detailed working knowledge of Adobe Premiere Pro and Adobe Photoshop - Passion for creating impactful and sharable content - YouTube Certified in Audience Growth and/or very familiar with best practices for SEO and discoverability - Expert time and project management skills to handle multiple assignments and complete complex jobs under deadline pressure - Strong ability to work in a fast-paced video production environment while maintaining production standards and efficiency - Meticulous attention to quality, detail, and project organization - Strong verbal and written communication skills, especially the ability to write in a clear, concise, professional manner - Team player with a positive attitude Requirements - Experience working with all key social media video platforms (e.g., YouTube, Instagram, Facebook, TikTok, X, Snapchat, etc.) - Experience working in Christian media or a passion for faith-based storytelling - Appreciation of, and familiarity with, TBN's content and programming Requested Materials - Resume - Cover Letter - Professional references - Link to online portfolio and/or links to previously managed social media accounts

• Lead Grifin's content strategy and creation to grow awareness and app conversion through social media • Manage day-to-day content creation, posting, and community engagement on TikTok and Instagram • Spearhead content research, ideation, scripting, creation, and posting • Show meaningful growth in content engagement including conversion, views, and non-follower reach • Monitor & respond to comments and DMs to build brand trust and interest • Define KPIs with Marketing Team to track organic performance across channels • Keep a strong pulse on internet trends and maintain knowledge on finance industry conversations

• Scene research: Create a list of 20–30 local promoters, clubs, and DIY events in your city • Event tracking: Check their Instagram accounts and websites weekly and add new events to our app • Outreach: Contact promoters directly and recruit them for our platform — “We’ll feature your event for free; you send us the info” • Build a pipeline: Lay the groundwork so the manually curated promoters can later become our first paying customers