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Cengage Group

We are a global education technology company equipping learners with the skills and competencies needed to be job ready.

Social Media Marketing Manager

Social Media ManagerSocial Media ManagerFull TimeRemoteSeniorTeam 5,001-10,000H1B No SponsorCompany SiteLinkedIn

Location

Ohio

Posted

9 days ago

Salary

$67K - $87.1K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Social Media Marketing Manager

Cengage Group

• Develop and implement a comprehensive social media strategy aligned with brand and marketing goals • Assess and evaluate social media calendars across business units to determine best-fit content for master brand social channels • Assist in development and maintenance of master-brand social content calendar • Plan, create, and publish engaging content across platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok) • Handle day-to-day social media operations, including content calendars and posting schedules • Monitor social channels, respond to comments/messages, and foster meaningful audience engagement • Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion • Collaborate with creative teams, copywriters, and marketing stakeholders to produce high-quality content • Partner with internal teams to amplify campaigns, events, and key initiatives • Stay current on social trends, emerging platforms, and best practices to keep content fresh and relevant • Handle paid social campaigns in partnership with media teams, including targeting and performance tracking • Ensure brand consistency across all social media channels • Track competitor activity and identify opportunities for differentiation • Handle multiple projects and deadlines in a fast-paced environment.

Job Requirements

  • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
  • Minimum of 5 years of experience leading social media for a brand, preferably in B2B or corporate environment
  • Confirmed experience developing and implementing social media strategies and campaigns
  • Strong understanding of platform algorithms, trends, and standards
  • Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native insights)
  • Basic knowledge of paid social media advertising and campaign optimization
  • Excellent writing, editing, and storytelling skills
  • Strong analytical skills with the ability to interpret performance data and recommend improvements
  • Exceptional organization, time management, and multitasking abilities
  • Strong collaboration and communication skills.

Benefits

  • Comprehensive and rewarding Total Rewards package designed to support and empower our employees.

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