Role Description We're looking for a Lead Creative Producer to head our Ads Creative Production team and drive the development of high-impact ad creatives across Meta, TikTok, and Google. You'll lead a team of Creative Producers focused on delivering static and video ads that meet critical performance KPIs (CR, CPA, ROAS) for our UA team. This is a hands-on leadership role combining creative oversight, AI-augmented workflows, and performance analysis. You'll shape creative strategy, streamline production pipelines, and ensure the consistent delivery of top-performing assets that scale. Your main tasks will be: - Creative Direction & Delivery - Lead and optimize the full creative production process for UA ads across Meta, TikTok, and Google - Ensure timely, high-quality delivery of static and video creatives that meet or exceed performance benchmarks - Define and evolve creative direction in partnership with UA, internal design and AI teams - Leverage AI tools for creative ideation, asset variation, editing support, and workflow acceleration - Team Leadership - Directly manage and mentor a team of Creative Producers, supporting their growth, output, and performance - Promote AI literacy within the team and embed AI-assisted tools in the daily creative pipeline - Review and approve creative concepts and outputs before launch - Performance Ownership - Analyze creative performance across all key metrics (CR, CPA, ROAS) and iterate quickly based on results - Launch new creative initiatives and experiments aimed at improving conversion rates throughout the funnel - Use AI-powered analytics and dashboards to identify patterns, insights, and testing opportunities - Cross-Functional Collaboration - Serve as the Single Point of Contact for all UA creative needs - Manage inbound creative requests, oversee pipelines, and align stakeholders on priorities - Creative Partnerships & Innovation - Identify and onboard external creative partners (freelancers, studios, AI-powered content providers) as needed - Negotiate contracts, manage vendor relationships, and ensure cost-effective production - Process & Strategy - Own quarterly production plans and creative testing roadmaps - Drive experimentation using both traditional and AI-enhanced formats, with a focus on CR improvement and velocity - Ensure consistent use of production tools, asset tracking systems, and reporting frameworks - Regularly analyze market trends and competitor ads to inform creative strategy, using AI-based trend analysis tools where applicable Qualifications - 7+ years of experience in performance marketing creative production, with a focus on Meta, TikTok, and/or Google - Strong understanding of UA metrics (CR, CPA, ROAS) and how creative impacts performance - Proven experience driving measurable business impact — increasing revenue, ROAS, or conversion rates through creative testing, production, and optimization - Proficiency with AI tools for creative production, optimization, testing, and automation (e.g., ChatGPT, Claude, N8N, Replicate, Lovable, etc.) - Proven experience managing a creative team delivering high-volume, high-performance assets - Excellent organizational, communication, and stakeholder management skills - Creative intuition + data mindset — you know how to balance storytelling with performance - Experience working with design teams, video editors, and performance marketers - Strong analytic and reporting skills: A data-driven, strategic mindset with experience working with KPIs, dashboards, and reporting frameworks - Ownership mindset: proactive, structured, with excellent project management, communication, and training skills, comfortable in a fast-paced environment - Tech Adaptability: Quick to learn new technologies and tools, adaptability to changes - Collaboration Skills: Team-oriented, proactive, and critical thinker Benefits - REMOTE OPPORTUNITY to work full time - The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment - Vacation: 28 calendar days per year - 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave - Bonuses up to $5000 for recommending successful applicants for positions in the company - 50% payment for professional training, international conferences and meetings - Corporate discount for English lessons - Health benefits: Compensation of up to $1,000 gross per year for self-purchase of health insurance or on doctor's fees for yourself and close relatives - Workplace organization: The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations - Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.