Freelance Emirati Copywriter
Location
United Arab Emirates
Posted
6 days ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
Freelance Emirati Copywriter
Calo Inc.
Role Description We are seeking a bilingual (Arabic & English) Emirati Copywriter on a part-time freelance basis to support our growing marketing efforts in the UAE. This role will play a key part in shaping how Calo communicates with customers across multiple touchpoints, ensuring our messaging feels authentic, localized, and aligned with the Emirati audience. - Write engaging copy in both English and Emirati Arabic dialect. - Create CRM content including: - Email campaigns - Push notifications - WhatsApp communications - SMS campaigns - Develop copy for: - Landing pages - Marketing campaigns - Paid social ads - Digital advertising - Website content - Support campaign ideation and concept development. - Adapt global and regional campaigns for the UAE market. - Ensure all content reflects local culture, language nuances, and customer behavior. - Collaborate closely with Marketing, CRM, Brand, and Growth teams. - Review and refine translations to ensure they sound naturally Emirati rather than directly translated. Qualifications - UAE National (Emirati). - Exceptional writing skills in both Arabic and English. - Ability to write naturally in local Emirati Arabic dialect. - Proven experience in copywriting, content creation, CRM, advertising, or digital marketing. - Strong understanding of UAE culture, trends, and consumer behavior. - Experience creating marketing content that drives engagement and conversions. - Strong attention to detail and ability to work independently. Requirements - Experience within food, lifestyle, wellness, hospitality, retail, or e-commerce brands. - Experience writing CRM journeys and customer lifecycle communications. - Background in creative campaign development. - Familiarity with performance marketing and digital advertising best practices. Time Commitment - Approximately 10 hours per week to start. - Flexible working arrangement. - Remote-friendly. What Success Looks Like - Customer communications feel genuinely local and culturally relevant. - Increased engagement across CRM channels. - Consistent brand voice across all UAE customer touchpoints. - Faster turnaround for UAE-specific campaigns and launches. - High-quality Arabic copy that resonates with Emirati customers. To Apply - Please share: - Your CV or portfolio. - Examples of Arabic and English copywriting work. - Examples written specifically in Emirati dialect (if available). - Your expected hourly or monthly freelance rate. - Your weekly availability.
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