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Connecting challenger brands, with ambitious people. Recruitment done differently.
Performance Copywriter
Location
Germany
Posted
8 days ago
Salary
€40K - €55K / year
Seniority
Mid Level
No structured requirement data.
Job Description
Performance Copywriter
Ignite
Role Description Are you prepared to accelerate your marketing career within a highly specialized performance marketing cell? We are a lean, agile collective of 1–10 elite growth operators focused on transforming high-potential D2C brands into category leaders. Leveraging highly advanced Google Ads infrastructures, we eliminate guesswork by combining strict testing protocols, rigorous data analysis, and integrative, revenue-driven campaigns. We are searching for a sharp, data-backed Performance Copywriter & Marketing Generalist who can crack the underlying psychology of skeptical consumer demographics and translate raw vocabulary into pure return on ad spend ($ROAS$). Your copy will serve as the essential psychological bridge that transforms consumer cold traffic into high-value acquisitions. - Architect High-Converting Funnels: - Draft compelling advertorials and long-form sales copy tailored for D2C health, wellness, and beauty verticals (e.g., probiotic skincare, joint formulas, cognitive drinks). - Your target audience is typically a mature ($45+$), highly critical demographic—your core objective is to disarm their skepticism and earn their commercial trust. - Deconstruct Consumer Buying Motives: - Deep-dive into customer forums, product reviews, support tickets, and performance analytics to isolate raw buying triggers. - Synthesize these insights into high-CTR advertising hooks. - Orchestrate AI-Assisted Pipelines: - Command our proprietary internal AI workflows to generate structural foundations. - Apply your human copywriting intuition to refine the copy into a polished, human-grade final asset. - Own Conversion Metrics: - Analyze your own performance data daily. - If an advertorial's traction dips, diagnose whether the hook, lead, or angle is leaking margin, deploying a fresh copy variant within 24 hours. - Execute with Speed & Scale: - Maintain an aggressive creative testing velocity. - Balance quick execution with high strategic precision, recognizing where perfectionism stalls capital and where it multiplies scalability. Qualifications - 2–3+ years of documented success in Direct-Response Copywriting or Performance Marketing (Agency or high-volume Freelance background), ideally within a fast-moving D2C ecosystem. - Flawless, native-level German (C2) is strictly mandatory; highly proficient English communication skills are required for internal collaboration. - Absolute command over conversion principles, including Problem-Agitation-Solution ($PAS$) frameworks, unique mechanism development, social proof integration, objection handling, and psychological calls-to-action ($CTAs$). - Highly autonomous, structured, and dependable. You excel without micromanagement, honor strict deadlines, and possess an unquenchable drive to study winning ad campaigns. - Enthusiastic about commanding modern AI systems to automate routine administrative grunt work, combined with elite editorial acumen. Requirements - Proven experience writing long-form native ads and scaling funnels across discovery networks (Taboola, Outbrain). - Deep vertical knowledge within the premium biohacking, longevity, cosmetics, or nutritional supplement spaces. Benefits - A stable base salary of €40,000 – €55,000 gross p.a., paired with 25 days of paid annual vacation. - Work fully remote from any location within Germany. - Access a hyper-accelerated learning curve by directing significant ad budgets and receiving immediate, data-backed loop feedback. - Regular corporate workcations in luxury villas, alongside a menu of customizable, individually selectable lifestyle benefits. - Utilize advanced AI automation frameworks that absorb routine administrative duties, freeing your time for deep creative strategy. - Benefit from a highly flat organizational architecture with transparent communication channels and zero corporate bureaucracy. How to Apply If you possess the conversion metrics to back up your words and are eager to rewrite the future of D2C performance marketing alongside an elite team, select Apply Now via our job landing page to submit your direct-response portfolio. Applications are welcomed in either English or German.
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