We are a full-service creative production and post company based in Studio City, CA.
Thumbnail Artist
Location
California
Posted
1 day ago
Salary
$35 - $45 / hour
Seniority
Mid Level
Job Description
Thumbnail Artist
Sawhorse Productions
• Craft eye-catching visuals that define the look and feel of Roblox experiences. • Collaborate with Art, Creative, and Marketing teams to develop high-impact thumbnails, icons, and promotional assets. • Blend 2D and 3D artistry with strong composition and a marketing mindset. • Design high-impact thumbnails, icons, and key art to increase CTR and drive player acquisition. • Use a mix of Roblox Studio, Blender, Maya, and 2D tools to pose characters, compose scenes, light models, and paint over renders for polished final thumbnails. • Work closely with Art Directors, Creative Directors, Game Designers, and Marketing teams to ensure visuals align with project goals. • Implement creative strategies to drive CTR, conversions, and overall acquisition performance. • Develop multiple thumbnail variations, run A/B tests, and evaluate performance data to iterate based on player behavior insights. • Stay current on Roblox creative trends and ensure visuals remain best in class. • Serve as the go-to resource for insights, best practices, and high-performing asset strategies.
Job Requirements
- Experience: 2 to 4 years of experience in digital art, 2D and 3D design, or thumbnail creation for gaming, entertainment, or marketing.
- Portfolio: Strong portfolio demonstrating eye-catching thumbnails, composition, lighting, and storytelling through static imagery. Roblox examples are a strong plus.
- Software Skills: Proficiency with Blender or Maya for rendering, plus Photoshop or similar tools for compositing, polishing, and final output.
- Roblox Knowledge: Familiarity with Roblox Studio, UGC aesthetics, and platform visual trends. Understanding of how thumbnails impact click-through and player engagement.
- Artistic Fundamentals: Strong grasp of composition, lighting, posing, visual hierarchy, and color theory.
- Collaboration: Ability to work closely with art, creative, and marketing teams, communicate clearly, and manage feedback cycles.
- Time Management: Comfortable working in a fast-paced, multi-project environment with tight deadlines.
- Nice To Have's
- Motion Skills: Experience with simple motion graphics or animated thumbnails.
- Marketing Awareness: Understanding of user acquisition strategies and visual trends on Roblox, Fortnite Creative, or other UGC gaming platforms.
- Broader Design Skills: Experience designing key art, social assets, or promotional graphics beyond thumbnails.
Benefits
- $35 - $45 per hour
- EEO Statement
- Sawhorse Productions is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Sawhorse Productions will provide reasonable accommodations for qualified individuals with disabilities. Sawhorse Productions will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
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