• Own and convert inbound and outbound conversations across email, LinkedIn, and Instagram. • Qualify potential leads for the $1k-$25k+ programs to the standard required to book a call where price is revealed and the close happens. • Respond to every inbound message within coverage hours on both platforms. • Qualify in order using ARISE. Never skip or re-ask an answered question. • Confirm raise amount, status of raise, timeline, and at least one real gap before any offer. • Keep communication direct, concise, and in the CEO's voice. No hype, no manufactured urgency. • Tag every lead accurately by source and stage in real time. • Keep note fields current. • Flag red-alert conversations to the CEO or the right team member immediately. • Maintain the weekly KPI log. • Run DM blitzes after webinars, viral posts, launch weeks, and announcements. • Follow the SOPs: The 24-Hour Close, Warm Lead Sprint, Founder Funding Week. • Disqualify and park (or route to webinar) when: anti-equity stance, pre-product with no near-term timeline, no clear raise amount, no timeline, no visible pain. Survival-stage founders are not Momentum Pro. Probe once, then exit neutral.