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Senior Digital Creative Strategist
Location
Germany
Posted
12 days ago
Salary
0
Seniority
Senior
Job Description
Senior Digital Creative Strategist
WONGDOODY
• Du entwickelst menschenzentrierte Marken- und Kommunikations-Strategien – von übergreifenden strategischen Kommunikations-Plattformen bis zu konkreten Channel- und Content -Ansätzen. • Du verbindest Daten, Research, Markt- und Zielgruppenverständnis zu klaren Insights, die kreative Ideen, Kampagnen und Kundenerlebnisse voranbringen. • Du analysierst Märkte, Wettbewerber, Zielgruppen, Customer Journeys und Channels, identifizierst Chancen und leitest konkrete strategische Empfehlungen ab. • Du übersetzt komplexe Fragestellungen in klare strategische Narrative, überzeugende Präsentationen und inspirierende Workshops. • Du arbeitest eng mit interdisziplinären Teams aus Kreation, Account Management, UX, Data, Technology und Content zusammen und bringst strategische Perspektiven in alle Phasen der Projektentwicklung ein. • Du sorgst dafür, dass Strategien nicht nur inspirieren, sondern auch umsetzbar sind – mit Blick auf Qualität, Kundenziele und reale Nutzerbedürfnisse. • Du bist strategische:r Sparringspartner:in für unser Kundenteam von dm drogerie-markt und entwickelst langfristige Perspektiven für Marke, Kommunikation und Kundenerlebnis.
Job Requirements
- Du hast ca. 5–8 Jahre Erfahrung in einer Strategie-, Planning- oder vergleichbaren Rolle im Agenturumfeld oder in einer ähnlich dynamischen Umgebung.
- Du bringst fundierte Erfahrung in Markenstrategie, Kommunikationsstrategie und Kampagnenplanung.
- Du bist ein Strategie-Hybrid: Du kannst übergreifende kreative Plattformen entwickeln, aber diese auch in unterschiedliche Ökosystem-Aktivierungen ableiten (z.B. Content-, Social-, CRM)
- Du hast ein starkes Gespür für Menschen, Bedürfnisse, Barrieren und Motivationen – und kannst diese in relevante, kreative und handlungsleitende Insights übersetzen.
- Du liebst Daten, Research und kulturelle Beobachtungen, denkst aber nicht rein analytisch: Du machst Erkenntnisse kreativ und strategisch nutzbar.
- Du verstehst, wie Marken über digitale und physische Touchpoints erlebt werden – und wie Kommunikation, Content, Service und Experience zusammenspielen.
- Du bist sicher im Strukturieren komplexer Informationen, im Entwickeln strategischer Empfehlungen und im Präsentieren vor internen und externen Stakeholdern.
- Du moderierst Workshops souverän, arbeitest eigeninitiativ und bringst Empathie für Kund:innen, Teams und Zielgruppen mit.
- Erfahrung in Retail, Drogerie, Consumer Health, Beauty und/oder FMCG ist ein Plus.
- Fließende Deutschkenntnisse sind erforderlich, gute Englisch-Kenntnisse von Vorteil
Benefits
- Flexible Arbeitszeiten
- Arbeiten von wo es für dich passt. Zu Hause oder im Büro, ganz nach deinem Geschmack
- Arbeit für starke Marken und Kund:innen, an die wir glauben
- Zuschuss beim Urban Sports Club
- Mitarbeitervorteile & Rabatte über Corporate Benefits
- aufgeschlossene & nette Menschen in allen Teams
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