• Work with our Senior NP Content Editor and nursing content team members to identify curricular topics in need of practice test question banks or supplemental lessons that engage and educate learners • Develop outstanding board-review and refresher content for PMHNP students and practicing clinicians • Lead the creation, review, and maintenance of learning materials, including digital, print, and multimedia content • Apply expertise to review author submitted PMHNP content across various specialties for accuracy and clarity, and verify final review • Ensure all content meets high quality standards and reflects evidence-based practices, current research, and aligns with accreditation standards • Collaborate with subject matter experts to validate clinical content • Oversee multiple content development projects, ensuring timely delivery and adherence to quality standards • Track and report on project progress, addressing challenges proactively • Conduct regular reviews to maintain content accuracy, relevance, and accessibility for diverse learners • Stay updated on changes in PMHNP practices • Engage in ongoing learning about nursing education methodologies, emerging trends in healthcare, and innovative teaching strategies • Support content marketing team in developing content for materials

• Review existing poker footage. • Pitch strong video concepts. • Create thumbnails in Photoshop. • Edit multi-camera projects in Adobe Premiere Pro. • Understand audience data and implement appropriate changes to improve measurable results, such as thumbnail click-through rate and audience retention.

• Create high-performing content: Conceive, research, write, and edit content that moves healthcare buyers through the funnel, including white papers, case studies, blog posts, email campaigns, landing pages, sales collateral, campaign assets, and more. • Write for the people who run hospital revenue: Create sharp, credible content for revenue cycle leaders, CFOs, CDI leaders, HIM/coding leaders, and clinical executives, with a strong understanding of what they care about and what makes them act. • Make complex ideas impossible to ignore: Turn healthcare RCM, CDI, AI, and clinical workflow topics into content that is clear, compelling, and actually worth reading. • Bring a “what if we…” mindset: Take a creative, consumer-oriented approach to B2B healthcare content, pushing beyond safe, generic assets to create work that earns attention. • Own the company social calendar: Ideate, write, and manage LinkedIn content that builds brand awareness and establishes SmarterDx as a bold, credible voice in AI, revenue cycle, CDI, and revenue integrity. • Develop presentations with a point of view: Build industry event presentations, abstracts, session descriptions, and talk tracks that help senior executives and SMEs show up as true thought leaders. • Turn SME insight into market-facing stories: Partner with product, sales, customer success, clinical, marketing, and leadership teams to uncover insights, sharpen messages, and translate expertise into strong content. • Support demand generation: Collaborate with the head of content and demand generation manager on promotion plans, sponsored content placements, landing pages, nurture emails, direct mail concepts, and campaign follow-up assets. • Optimize for discoverability and performance: Apply SEO/AEO best practices where relevant, understand how content performs, and use data from tools like GA4, CMS platforms, sales feedback, and campaign results to improve future work. • Stay close to the market: Track healthcare technology, AI, revenue cycle management, CDI, denials, DRGs, payer pressure, hospital finance, and competitive trends so our content is timely, specific, and useful.

• Own and manage SARAL's content strategy and editorial calendar. • Collaborate with writers, SEO consultants, and internal stakeholders to publish high-quality content. • Build and execute AEO (Answer Engine Optimization) initiatives. • Identify, negotiate, and manage strategic partnerships. • Drive co-marketing campaigns, webinars, podcast sponsorships, and newsletter collaborations. • Optimize website conversion through continuous CRO experiments. • Improve lead qualification workflows, scoring, and funnel efficiency. • Launch, measure, and iterate growth experiments across multiple acquisition channels. • Track growth metrics, identify opportunities, and recommend improvements. • Own projects from idea to execution while being accountable for business outcomes.