Austin/Miami/Remote About HaHa: HaHa App aims to bring crypto to the mainstream by lowering the barrier to entry. Learn how to invest like a pro and earn rewards while doing so. Track and monitor your crypto in one place. Forget spreadsheets and entering things manually - we calculate the cost basis and portfolio value for you. Built by alumni from Microsoft, Amazon, and Intel, HaHa launched its private beta in December 2021. As one of the first marketing hires, you will be responsible for our company's growth and ultimate success. About the Social Media Manager Position Our organization is in need of a talented Social Media Manager to manage our accounts.  The Social Media Manager is responsible for generating unique and engaging content (text and video) to share with followers, as well as managing posts and responding to the queries or comments of followers on social media platforms. You will assist us in cohesively managing our company image in order to achieve marketing goals. The Social Media Manager is expected to remain current on social media and online/digital trends and technologies. Your communication skills should be excellent, meaning you can communicate our company’s views creatively and innovatively. You should manage our social media with a goal of customer engagement and high levels of web traffic. Social Media Manager responsibilities are: Identify opportunities to reach new market segments and expand market share Test and iterate to find the best go to market strategy including digital, advertising, comms, and creative channels. Bring an analytical framework to go to market activities Brand and position HaHa as an industry leader and first mover for the crypto community Research current trends in benchmark and audience preferences Align social media strategy with overall business goals Set specific objectives and report on ROI Conceptualize, create, edit, and share engaging content daily, across a variety of mediums (text, video, blog, etc.) Monitor metrics of web traffic and SEO Ensure brand consistency through collaboration with other departments, including but not limited to marketing, design, sales, or customer service. Monitor customer reviews, responding to queries in a timely and polite manner. Oversee digital design of social media platforms, i.e. Facebook Timeline cover, profile photo, etc. Suggest and implement unique features such as promotions or giveaways, to develop newfound brand awareness. Remain current on popular technologies and trends in social media, design tools and applications Social Media Manager requirements are:

• Plan and execute content calendars across all relevant platforms • Create engaging, on-brand social media content (posts, reels, stories, etc.) • Monitor performance and adjust campaigns based on analytics • Grow and manage online communities, responding to messages and comments • Stay ahead of trends, algorithm changes, and platform updates • Work with paid media specialists to support boosted content and ad campaigns • Report on KPIs, follower growth, and engagement metrics

• Manage daily posting and scheduling across all platforms • Create and publish: Reels (short-form videos), Carousels, Stories • Draft basic video scripts aligned with brand tone • Develop monthly content plans aligned with strategic content pillars • Coordinate with video editors on revisions and approvals • Perform light video editing (cutting clips, adding captions, formatting) • Repurpose long-form and past content into short-form formats • Create content from provided themes, talking points, or frameworks • Develop strong hooks, captions, and storytelling outlines • Create mood boards for location-based content • Batch edit and organize content for monthly rollout • Organize and categorize content from cloud storage systems • Monitor and respond to comments and DMs • Actively engage with followers on reels and stories • Build and manage ManyChat (or similar) automations • Identify and qualify potential leads and inquiries • Support growth of additional brand accounts under the same portfolio • Maintain a dynamic content calendar • Prepare monthly reel, carousel, and story plans • Provide weekly performance insights • Deliver monthly trend reports (hooks, formats, tools, content types)

• Manage and scale paid social campaigns across **Meta Ads Manager and TikTok Ads Manager** • Develop hypothesis-driven testing frameworks based on ad account signals • Collaborate with creative teams to brief, test, and scale UGC and static creatives • Optimize campaign structures, budgets, and bidding strategies to improve ROAS and CPA • Analyze performance data using tools such as Triple Whale and Northbeam • Maintain strong client communication and protect overall client experience • Ensure account performance supports the KPI of keeping churn below 12% per quarter • Document strategies, learnings, and SOPs using Notion • Leverage AI tools (ChatGPT, Claude) to enhance workflow efficiency