• Build and own a robust book of large-account targets including multi-location ABA provider groups (50+ clinics), PE-backed ABA platforms, and IDD/waiver service organizations • Develop account maps, identify key stakeholders (CEO, COO, CFO, Clinical Directors, PE Sponsors), and execute multi-threaded outreach strategies • Leverage your ABA network, industry events (CR Unite, APBA, ABAI), and market intelligence to surface new opportunities • Lead C-suite and PE-level conversations, articulating ROI, total cost of ownership, and strategic value of the CentralReach platform • Conduct discovery sessions that uncover operational pain points, compliance challenges, staffing inefficiencies, and revenue leakage — and map them to CentralReach solutions • Partner with Solutions Engineers and Clinical Solutions Consultants to build compelling, customized demonstrations and business cases • Own the full enterprise sales cycle from first contact to signed contract, driving urgency and managing complex, multi-stakeholder decisions • Negotiate enterprise agreements, pricing, and contract terms in collaboration with Legal and Finance • Meet and exceed quarterly and annual ARR/new logo targets • Act as the voice of the market internally — sharing competitive intelligence, prospect feedback, and product gaps with Product and Marketing leadership

• Own the full sales cycle: prospect new business, develop opportunities, demo the product, and close sales • Generate 60%+ of pipeline through outbound prospecting (30+ meaningful touches/day minimum) • Build multi-threaded relationships with prospects across the buying committee (not single-threaded) • Sell to economic buyers (VP/C-level), not just end-users or directors • Collaborate with global Sales team, Product, and Market Analysts to close strategic deals • Provide accurate forecasts (90%+ commit accuracy expected) • Close new business consistently at or above quota level

• Prospecting and Opening – You proactively reach out to new customers, identify opportunities, and open qualified sales opportunities. You won’t start from scratch: we provide you with thousands of AI-prequalified leads that match our target audience exactly—no cold-calling strangers, but targeted outreach to companies with real needs. No waiting for leads—you create momentum based on a high-quality, data-driven pipeline. • Setter Phase – You qualify decision-makers, analyze business models, and hand over structured, pre-qualified cases to the Closer—or develop yourself into that role. • Closer Development – Gradually take ownership of your own strategy and closing calls with clear revenue responsibility. • C-Level Needs Analysis – You understand business objectives, identify scaling levers, and position our solutions precisely. • Consistent Follow-ups – You stay on it. Systematically. Persistently. Closing-oriented. • Pipeline Ownership – Clean CRM documentation, KPI focus, and full transparency over your numbers. • Proposal Strategy – You create customized, performance-driven proposals with clear added value. • Process Optimization – You think about sales with an entrepreneurial mindset and actively contribute improvement ideas.

• Start conversations with local business owners using your existing network • Explain clearly how Paynada payment solutions reduce monthly costs • Help merchants through applications, onboarding, and retention • Grow a residual portfolio through consistent activity and referrals