• Shape and execute a go-to-market strategy • Own GTM strategy for product launches and decide how to bring a feature to market • Track launch performance and use what you learn to improve the next one • Translate positioning into feature-level messaging • Build the talk tracks, customer outcomes, and language that the rest of the company uses to talk about features • Own competitive intelligence and market research • Write product content that inspires prospective and current customers • Build a consistent customer story practice • Maintain a current library segmented by industry, franchise size, and use case

Role Description The Product Marketing Manager is responsible for defining our market strategy and driving that strategy by defining and communicating Mitratech’s value and differentiation in the market, evangelizing internally and externally, and supporting Product Managers to ensure product adoption targets are met. The ideal candidate will blend strategic thinking with tactical execution to create strategic, thought leadership-based content for Mitratech’s portfolio of products. Additionally, this role is responsible for conducting market research, identifying the software needs and sources of value for prospective buyers, and creating targeted go-to-market strategies to increase market share and adoption of our product offerings. This is a highly cross-functional role, involving close collaboration with the wider marketing team, product management, and sales. We are seeking a talented and passionate Product Marketing Manager to join our team. In this role, you will play a pivotal role in driving the success of our HR Solutions by developing and executing comprehensive go-to-market strategies. You will be responsible for understanding our target market, crafting compelling messaging, and collaborating with cross-functional teams to launch successful products. Key Responsibilities - Market Research and Analysis: Conduct in-depth market research to identify target audiences, understand their needs, and analyze competitive landscapes. - Product Positioning and Messaging: Develop compelling product positioning and messaging that resonates with our target audience. Create clear and concise value propositions. - Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies, including product launches, pricing, promotions, and distribution channels. - Product Launches: Plan and execute successful product launches, working closely with sales, marketing, and engineering teams. - Content Creation: Create high-quality marketing content, such as product briefs, presentations, case studies, and blog posts. - Sales Enablement: Equip the sales team with the necessary tools, training, and collateral to effectively sell our solutions. - Customer Insights: Gather customer feedback and insights to inform marketing strategies. - Collaboration: Collaborate closely with cross-functional teams, including product management, engineering, sales, customer success, and other marketing teams to ensure alignment and achieve business objectives. Qualifications - 3-5 years of experience in B2B/SaaS marketing (experience in HR technology is a plus). - Strong analytical and problem-solving skills. - Excellent written, verbal, and presentation skills. - Ability to work independently and collaboratively. - Exceptional project and time management skills; self-motivated. - Eager to learn and understand a wide range of solutions, customer profiles, and target markets. Requirements - We will disclose intended pay ranges in our job ads for US-based opportunities – This role can be performed 100% remote anywhere in the US. - Anticipated Pay Range: $110,000.00 – $85,000.00 Annually USD. Benefits - Mitratech is an equal-opportunity employer that values diversity at all levels. - All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, national or ethnic origin, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or veteran status. - Mitratech will work with applicants requesting accommodation at any stage of the hiring process. - Please email Recruiting@mitratech.com to request an accommodation.

• Product Launches & GTM Strategy: Own product marketing for new solutions—partnering early with Product, Marketing, and Sales to craft compelling messaging, positioning, and launch strategies that accelerate growth. • Sales Enablement & Commercial Strategy: Lead product marketing for the commercial segment, equipping sales with the right collateral, insights, and training to drive revenue. • Competitive Intelligence: Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for Sales and Product. • Messaging & Positioning: Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion strategies. • Customer & Market Research: Conduct and synthesize primary research to gather customer insights, identify pain points, and inform product and marketing direction. • Content & Collateral Development: Build high-impact sales assets—such as decks, one-pagers, battlecards, and playbooks—that support pipeline generation and deal velocity. • Cross-Functional Collaboration: Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyond. • Evangelism: Serve as an evangelist of our voice of customer for our internal teams and a CaptivateIQ and industry expert to our prospect and customer base.

• Own the development and execution of go-to-market plans for new products and feature releases within the Commerce Division. • Conduct market research and competitive analysis to define positioning, messaging, and pricing strategies. • Develop product launch materials, including internal enablement documents, customer-facing collateral, and demand generation content. • Craft compelling product positioning and messaging that differentiates Cordance’s Commerce solutions in the e-commerce and thrift retail marketplace. • Translate technical capabilities into business benefits for various audiences, including prospects, customers, analysts, and internal teams. • Create and deliver sales enablement tools, including battle cards, pitch decks, objection handling guides, and competitive analysis. • Collaborate closely with the sales team to drive product understanding, improve win rates, and shorten sales cycles. • Maintain a deep understanding of Commerce trends, regulatory changes, customer needs, and competitive landscapes. • Provide feedback to product management to inform product roadmap decisions. • Partner with demand generation and content marketing teams to develop thought leadership pieces, webinars, case studies, and campaign assets focused on e-commerce and thrift retail topics. • Support customer advocacy efforts by identifying and developing customer success stories. • Work closely with customer success and product teams to drive adoption of Commerce products. • Develop onboarding materials, product documentation, and in-product guidance to support customer success.