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Healthcare Account Director
Location
United States
Posted
15 hours ago
Salary
0
Seniority
Lead
Job Description
Healthcare Account Director
Power Digital Marketing
• Lead strategic client accounts for brands navigating one of the most regulated and relationship-driven industries in marketing. • Own the strategy across your portfolio — connecting paid, owned, and earned channels to business outcomes that matter: patient acquisition, lead volume, compliance, and growth. • Lead cross-functional teams with confidence, serving as a trusted marketing partner to your clients. • Bring healthcare-specific context to differentiate recommendations and advice that clients act on. • Help drive performance through integrated marketing tactics across paid, owned, and earned channels. • Guide clients on how marketing tactics can support business goals and outcomes. • Collaborate with internal teams to support service expansions, contribute to developing and testing roadmaps, and guide tactical pivots when necessary.
Job Requirements
- Bachelor's Degree in Marketing, Communication or related discipline
- 6+ years cross-channel digital marketing experience, including: strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency
- Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics
- Strong understanding of paid media, particularly Google Ads and Meta Ads
- Working knowledge of SEO, Analytics, and Creative workflows and deliverables
- Experience speaking to business-level metrics such as LTV:CAC, ROAS, etc.
- Proficiency in establishing goals for clients and validating forecast scenarios to show a path to goal
- Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment
- Ability to quickly build rapport and develop relationships with director-level points of contact
- Desire to work in a role that functions as both a marketing consultant and a business consultant for clients
- Highly dependable individual who thrives in a fast-paced environment and is a self-starter; Emanates high energy and a positive attitude
- Entrepreneurial spirit with a passion for problem-solving, continued learning and personal growth.
Benefits
- 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
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