• Own the end-to-end strategy and execution for all events (trade shows, field events, executive dinners, roadshows, webinars, virtual events) • Build an annual and quarterly event calendar aligned to GTM priorities and revenue goals • Partner with Sales to design events that drive pipeline, meetings, and deal acceleration • Manage event budgets, forecasting, ROI tracking, and post-event reporting • Oversee booth strategy, messaging, demos, sponsorships, and onsite execution • Plan and execute hosted events (dinners, happy hours, customer roundtables) • Collaborate with Demand Gen on pre-event promotion and post-event follow-up campaigns • Work with Brand Marketing to ensure strong positioning and messaging at events • Coordinate vendors, venues, contractors, and internal stakeholders • Measure and report on success metrics (leads, meetings, pipeline, influenced revenue

• Set the annual events strategy in partnership with Growth Marketing • Align events to brand narrative, go-to-market priorities, and growth goals • Define the role of events across the full funnel—from brand awareness to pipeline and expansion • Build and maintain a multi-year event roadmap aligned to business priorities • Plan and execute events end-to-end, including promotion, storytelling, logistics, and on-site execution • Manage event budgets to ensure cost-effectiveness and ROI • Partner with cross-functional stakeholders (Sales, Services, Partner, Product, Comms) to deliver cohesive experiences • Own operational processes, timelines, vendors, and agencies • Ensure consistent brand presence and high-quality execution across all events • Lead and develop event team members and external partners • Define and track event performance metrics (pipeline impact, ROI, engagement) • Build scalable processes for capture, reporting, and optimization • Use data and insights to continuously refine the events strategy • Champion inclusive, collaborative, and high-performing team culture

• Lead visual design and technical communication across economic development projects • Produce clear, client-ready materials that support decision-making • Collaborate closely with analysts, economists, planners, and project managers • Help maintain visual consistency across client deliverables, proposals, digital platforms, and internal communications • Design materials for proposals, conferences, and business development

• Execute event logistics from start to finish for all North American tradeshows, conferences, and ancillary events (both in-person and virtual) • Manage the annual field events calendar and serve as the central point of contact for all event-related activities • Collaborate with the Growth Marketing team to align on event strategy, goals, and success metrics • Coordinate all event logistics, including venue selection, booth booking, registration, shipping, travel arrangements, booth negotiations, on-site staffing, and more • Partner with cross-functional teams, including Design, Sales, BDRs, Marketing Operations, and Vendors, to ensure seamless event execution • Manage event budgets, track expenses, and provide regular budget reports to stakeholders • Coordinate pre-event and post-event communications, promotional materials, and lead capture processes with stakeholders • Manage on-site event staff, ensuring all team members are prepared and aligned on their responsibilities • Track key event metrics and create reporting to measure business impact, including lead generation, pipeline influence, and ROI • Maintain organized event documentation, timelines, and vendor relationships for continuous improvement • Perform other duties as assigned.