• Set the annual events strategy in partnership with Growth Marketing • Align events to brand narrative, go-to-market priorities, and growth goals • Define the role of events across the full funnel—from brand awareness to pipeline and expansion • Build and maintain a multi-year event roadmap aligned to business priorities • Plan and execute events end-to-end, including promotion, storytelling, logistics, and on-site execution • Manage event budgets to ensure cost-effectiveness and ROI • Partner with cross-functional stakeholders (Sales, Services, Partner, Product, Comms) to deliver cohesive experiences • Own operational processes, timelines, vendors, and agencies • Ensure consistent brand presence and high-quality execution across all events • Lead and develop event team members and external partners • Define and track event performance metrics (pipeline impact, ROI, engagement) • Build scalable processes for capture, reporting, and optimization • Use data and insights to continuously refine the events strategy • Champion inclusive, collaborative, and high-performing team culture

• Lead visual design and technical communication across economic development projects • Produce clear, client-ready materials that support decision-making • Collaborate closely with analysts, economists, planners, and project managers • Help maintain visual consistency across client deliverables, proposals, digital platforms, and internal communications • Design materials for proposals, conferences, and business development

• Execute event logistics from start to finish for all North American tradeshows, conferences, and ancillary events (both in-person and virtual) • Manage the annual field events calendar and serve as the central point of contact for all event-related activities • Collaborate with the Growth Marketing team to align on event strategy, goals, and success metrics • Coordinate all event logistics, including venue selection, booth booking, registration, shipping, travel arrangements, booth negotiations, on-site staffing, and more • Partner with cross-functional teams, including Design, Sales, BDRs, Marketing Operations, and Vendors, to ensure seamless event execution • Manage event budgets, track expenses, and provide regular budget reports to stakeholders • Coordinate pre-event and post-event communications, promotional materials, and lead capture processes with stakeholders • Manage on-site event staff, ensuring all team members are prepared and aligned on their responsibilities • Track key event metrics and create reporting to measure business impact, including lead generation, pipeline influence, and ROI • Maintain organized event documentation, timelines, and vendor relationships for continuous improvement • Perform other duties as assigned.

• Standardizing budget approval templates and processes including PR/PO submissions, monthly reconciliations, and post-event recaps to ensure fiscal accountability • Maintaining master timelines, workbacks, and task governance across multiple concurrent global events to ensure project milestones are met • Driving cross-functional alignment and follow-up across Global Events, Field Marketing, and CXO teams to maintain seamless communication • Managing corporate list management by partnering with functional leaders on nominations and approvals for internal travel and staffing • Providing onsite program leadership and logistics support for Tier 1 events to ensure consistency in real-time reporting and issue resolution