Growing Imaginations GmbH logo
Growing Imaginations GmbH

Funzy steht für Fun & Cozy – und für eine neue Generation von Spielmöbeln, die Kreativität, Komfort und Funktionalität vereinen. Unsere Mission ist es, Kindern langlebige, fantasievolle und sinnvolle Produkte zu bieten, die sie beim Spielen, Entdecken und Wachsen begleiten. Mit unserer innovativen Verbindung aus Möbelstück und Spielzeug inspirieren wir Kinder zu grenzenloser Fantasie und fördern ihre Entwicklung. Seit unserer Gründung im Jahr 2020 haben bereits über 250.000 Eltern unseren Produkten ihr Vertrauen geschenkt. Um unsere Vision weiter voranzutreiben und Europas führende Marke für Spielmöbel zu werden, suchen wir engagierte Persönlichkeiten, die unser Team bereichern und gemeinsam mit uns die Welt des Spielens neu definieren möchten. 🚀

Growth Marketing Manager

Growth MarketingGrowth MarketingFull TimeRemoteLeadTeam 11-50

Location

Germany + 1 moreAll locations: Germany | France

Posted

3 days ago

Salary

0

Seniority

Lead

Job Description

Growth Marketing Manager

Growing Imaginations GmbH

Role Description We’re looking for an entrepreneurial, hands-on builder to launch and scale our business in the French market. You’ll take full ownership of our market entry — from first tests to building a scalable growth engine with a strong performance focus. Think of this as an “Entrepreneur in Residence” role for France. Your mission: - Make Funzy the leading play sofa brand in the French market. Performance & Creative Strategy - Act as the main interface to our Meta Ads agency. - Brief new creatives based on German bestsellers. - Adapt creatives to the French market (cultural localization). - Proactively identify new content opportunities. - Analyze hooks, creatives, and campaign structures. Full-Stack Marketing - Build and execute email campaigns (Klaviyo). - Set up a structured CRM for France. - Identify and build relationships with first partners and influencers. Localization & Store Management - Ensure our Shopify store is fully localized (not just translated). - Optimize user journey and conversion rates. - Adapt product pages, ad copy, and email flows. - Ensure a consistent brand experience across all touchpoints. Performance-Analyse & Reporting - Analyze key KPIs on a daily basis (ROAS, CPA, hook rate). - Derive clear, actionable insights. - Identify patterns and scaling opportunities. Customer Experience (Early Stage) - Handle customer support in the early phase. - Identify key pain points. - Build SOPs for future team structures. - Document processes as a foundation for scaling. Your Responsibilities - Full ownership of growth KPIs (ROAS & customer acquisition in France). - Ensure high-quality, market-relevant customer touchpoints. - Build a scalable growth playbook. - Prepare the foundation for a future local team. Qualifications - Fluent in French and English (native-level French preferred). - 2–3 years of experience in performance marketing (D2C or e-commerce is a plus). - Strong understanding of Meta Ads, creatives, and conversion optimization. - Experience with Shopify and email marketing tools (e.g. Klaviyo). - Analytical mindset and data-driven decision-making. - High ownership and entrepreneurial thinking. - Willingness to be hands-on and build from scratch. Benefits - High-impact role with real ownership from day one. - Opportunity to build a market from scratch. - Direct collaboration with one of the founders. - Fast-paced, international e-commerce environment. - Flexible working setup (remote, flexible hours). - Modern equipment (MacBook, shared office option). - Strong team culture with regular events. - Attractive employee discounts + perks for friends & family. Company Description Funzy steht für Fun & Cozy – und für eine neue Generation von Spielmöbeln, die Kreativität, Komfort und Funktionalität vereinen. Unsere Mission ist es, Kindern langlebige, fantasievolle und sinnvolle Produkte zu bieten, die sie beim Spielen, Entdecken und Wachsen begleiten. Mit unserer innovativen Verbindung aus Möbelstück und Spielzeug inspirieren wir Kinder zu grenzenloser Fantasie und fördern ihre Entwicklung. Seit unserer Gründung im Jahr 2020 haben bereits über 250.000 Eltern unseren Produkten ihr Vertrauen geschenkt. Um unsere Vision weiter voranzutreiben und Europas führende Marke für Spielmöbel zu werden, suchen wir engagierte Persönlichkeiten, die unser Team bereichern und gemeinsam mit uns die Welt des Spielens neu definieren möchten. 🚀

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United States