• Own and scale CookUnity's offline media program across Linear TV, CTV, Online Video, Network Radio, Streaming Audio, and Podcasts, ensuring all efforts drive measurable brand lift and customer acquisition aligned with LTV:CAC targets • Develop strategic allocation of media resources across channels based on target audience consumption habits, competitive landscape analysis, and KPIs by funnel stage • Run end-to-end campaign execution with ruthless precision—from media planning and IO negotiation to vendor management, trafficking, measurement, and reporting • Lead and manage media agency relationships with clarity and accountability—owning contract negotiation, scope definition, campaign development, and performance expectations • Build and execute structured testing roadmaps across creative formats, daypart optimization, audience targeting, and channel mix to drive continuous learning • Monitor budgets and pacing with rigor; identify performance risks early and take action without needing approval • Deliver weekly, monthly, and annual forecasting in partnership with the Head of Growth, grounded in performance data, MMM outputs, and scenario modeling • Drive sophisticated measurement frameworks including brand lift studies, incrementality testing, and multi-touch attribution to prove offline media's contribution to the funnel • Stay on the frontier of offline media innovation, surfacing platform changes, new inventory opportunities (e.g., FAST channels, podcast networks), and measurement advancements to keep us ahead of the curve • Collaborate cross-functionally with Creative, Analytics, Product Marketing, Legal, and channel teams to ensure brand consistency, accurate tracking, and integrated go-to-market execution

• Own the operational and strategic management of Finni Health's payer network. • Ensure providers successfully join and remain in-network with commercial and Medicaid payers. • Develop and execute strategies to expand and optimize Finni's payer network. • Lead and develop the team responsible for payer enrollment, contracting operations, and network maintenance. • Oversee revalidation, recredentialing, roster management, demographic updates, and ongoing payer maintenance activities. • Analyze operational data to identify trends, improve workflows, and support strategic decision-making.

• Catalog Strategy & Governance: Define the master enterprise catalog vision, operating model, taxonomy structures, data ownership rules, and lifecycle management workflows across distinct product business lines. • PIM Platform Leadership: Act as the primary Product Owner and business lead for the end-to-end evaluation, deployment, and rollout of the enterprise PIM ecosystem. • Complex Data Modeling: Architect omnichannel-ready product schemas that map complex variations, hierarchies, and cross-sell structures across accommodations, activities, memberships, mobility, and retail offerings. • Enterprise Systems Integration: Drive the integration strategy connecting the PIM with Adobe Experience Manager (AEM), resort channel managers, inventory engines, payment platforms, and CRM solutions. • Booking & Conversion Enablement: Optimize product discoverability and merchant capabilities by configuring rich metadata, media, and promotional bundles that drive personalization and recommendation engines. • Data Quality & Localization: Set corporate data validation benchmarks, track catalog health metrics, and manage multilingual localization layers (+8 languages). • Stakeholder Management: Facilitate alignment workshops and coordinate directly between Revenue Management, Commerce, Digital Experience, and external implementation partners.

• Catalog Strategy & Governance: Define the master enterprise catalog vision, operating model, taxonomy structures, data ownership rules, and lifecycle management workflows across distinct product business lines. • PIM Platform Leadership: Act as the primary Product Owner and business lead for the end-to-end evaluation, deployment, and rollout of the enterprise PIM ecosystem. • Complex Data Modeling: Architect omnichannel-ready product schemas that map complex variations, hierarchies, and cross-sell structures across accommodations, activities, memberships, mobility, and retail offerings. • Enterprise Systems Integration: Drive the integration strategy connecting the PIM with Adobe Experience Manager (AEM), resort channel managers, inventory engines, payment platforms, and CRM solutions. • Booking & Conversion Enablement: Optimize product discoverability and merchant capabilities by configuring rich metadata, media, and promotional bundles that drive personalization and recommendation engines. • Data Quality & Localization: Set corporate data validation benchmarks, track catalog health metrics, and manage multilingual localization layers (+8 languages). • Stakeholder Management: Facilitate alignment workshops and coordinate directly between Revenue Management, Commerce, Digital Experience, and external implementation partners.