• Own analysis and reporting for marketplace performance (Amazon, Walmart, TEMU). • Identify opportunities to grow sales, increase visibility, and optimize product assortment. • Support pricing, promotions, advertising strategies, and inventory planning in marketplace channels. • Build and maintain dashboards and KPI reports for key metrics such as sales, traffic, conversions, ad spend ROI, buy box %, and customer behavior. • Analyze marketplace trends and competitive performance to inform strategic decisions. • Use SQL, Excel/Sheets, Python/R or BI tools (Tableau, Power BI) to deliver actionable insights. • Implement A/B tests to optimize product content, pricing, and promotions. • Ensure product listings are fully optimized with high-quality content, keywords, and compliance with marketplace policies. • Analyze advertising performance (Amazon PPC, Walmart Ads, TEMU promotions). • Recommend bid strategies, keyword targets and budget allocation to maximize ROI. • Partner with Finance to forecast marketplace revenue and profitability. • Coordinate with Supply Chain to manage inventory levels, replenishment, and FBA/WFS processes. • Liaise with Customer Service to address marketplace-specific issues and feedback.

• Collaborate with business stakeholders to elicit, analyze, and document requirements using interviews, workshops, process flows, and other techniques. • Translate business needs into detailed user stories, functional requirements, and acceptance criteria. • Validate requirements with stakeholders to ensure accuracy, clarity, and alignment with business goals. • Manage requirements traceability throughout the project lifecycle. • Independently evaluate competing business requirements and determine appropriate requirement prioritization recommendations based on business value, risk, and operational impact. • Assess current business processes, workflows, and systems to identify inefficiencies and areas for improvement. • Develop process models, gap analyses, and “as-is” vs. “to-be” documentation. • Evaluate alternative business and technology solutions and develop recommendations regarding process design, implementation approaches, operational efficiencies, and business outcomes. • Conduct business impact assessments and risk analyses to support organizational decision-making. • Recommend solutions that enhance efficiency, reduce costs, and improve user experience. • Serve as a liaison between business units, product owners, and technical teams to ensure shared understanding of requirements and priorities. • Facilitate workshops, focus groups, and cross-functional discussions. • Provide clear, concise documentation including business requirements, functional specs, process diagrams, and user guides. • Support testing efforts by clarifying requirements, reviewing test cases, and validating test results. • Partner with Project Managers and Product Owners to prioritize requirements and manage scope. • Support UAT (User Acceptance Testing) by coordinating with business stakeholders and validating deliverables. • Stay current with industry trends, business analysis practices, and relevant technologies.

• Lead and support Agile ceremonies (Planning, Daily, Refinement, Review and Retrospective); • Plan, organize and monitor sprints, ensuring visibility and alignment of deliveries; • Elicit, analyze and document functional and non-functional requirements; • Write user stories, acceptance criteria and functional documentation; • Analyze, classify and detail requests, identifying impacts, risks and dependencies; • Facilitate communication between stakeholders, business areas and development teams; • Support product backlog management and refinement; • Actively participate in Discovery and Delivery processes; • Map business processes and propose improvements that generate operational efficiency; • Prepare executive presentations, follow-up materials and management reports; • Monitor indicators and metrics related to product evolution and team deliveries; • Support testing and functional validations, ensuring adherence to defined requirements; • Ensure traceability between business needs, requirements and implemented solutions; • Contribute to the continuous improvement of the team’s processes, methods and practices.

• Levantar, analizar y documentar requerimientos funcionales y técnicos. • Actuar como punto de contacto entre áreas de negocio y equipos técnicos • Gestionar solicitudes de infraestructura y habilitadores tecnológicos (accesos, conectividad, certificados, aperturas de puertos, etc.). • Coordinar dependencias técnicas para cumplir los planes de implementación. • Apoyar en el análisis de soluciones e integraciones entre plataformas. • Coordinar pruebas funcionales/técnicas, certificaciones y releases a producción. • Identificar riesgos, dependencias y planes de mitigación. • Mantener documentación funcional y técnica actualizada. • Dar seguimiento al avance de iniciativas y reportar desvíos. • Participar en ceremonias ágiles y reuniones con stakeholders.