• The VP serves as a strategic thought partner to hotel ownership and Crescent leadership—driving revenue growth, profitability, and market share while developing and mentoring a high-performing team of Area Directors of Revenue Strategy • Leverage practical management experience to set realistic goals and allocate suitable resources to achieve them • Develop relationships with all leaders within Crescent, ownership groups, asset managers, operations, sales, digital, business development, and finance to create and execute yield-generating strategies, assess hotel offerings, and identify pricing opportunities • Work with area and corporate directors to maximize time spent with hotel teams to efficiently execute strategies • Engage the digital department to provide ideas and support for online distribution of strategies and creative assets for strategy optimization in the digital space • Identify weaknesses, develop solutions, implement corrective measures, and hold teams accountable to achieve desired outcomes • Monitor performance and manage proper hotel metrics, including KPIs and index scorecards • Develop and execute initiatives that increase revenue and market share • Develop and utilize advanced analytical models that measure elasticity and yield • Assess pricing strategies for ancillary offerings and total hotel revenue • Effectively communicate company revenue management standards through property visits, remote auditing, training, and analysis of hotel revenue performance against established goals • Lead a team of revenue managers to drive property and regional performance, improve business processes, and manage high-profile strategic accounts • Train and coach property leaders on producing accurate revenue forecasts by market segment, including 30-, 60-, and 90-day forecasts on an ongoing basis • Lower distribution costs across all channels, including CRO, GDS, brand.com, and third-party channels • Display leadership skills that inspire and encourage staff to deliver the highest standard of revenue strategy and management

• Partner directly with Finance to co-own the company's revenue and retention forecast not as a data provider, but as a peer. • Build the forecasting methodology, own the model, and defend the numbers in executive and board settings. • Provide deep-dive analysis on TAM, SAM, marketing intent, pipeline health, cohort performance, and revenue and renewal trends that drive real business decisions. • Serve as a key voice in defining and evolving how TimelyCare goes to market. • Includes segmentation, coverage model design, handoff criteria across Marketing, Sales, and Customer Experience, and the structural decisions that shape how the company acquires, expands, and retains. • Translate strategy into operational reality. • Lead and develop a cross-functional operations team spanning business systems, marketing ops, and sales ops. • Set the quarterly roadmap and run execution in organized, sprint-based cycles prioritizing ruthlessly, sequencing work, and holding the team accountable to outcomes. • Lead the transition to an automation-first operating model. • Identify and eliminate manual stopgap processes, and replace them with intelligent, scalable workflows. • Own the resolution of complex account hierarchies and multi-institution data structures to maintain a single source of truth for ARR and customer health. • Set the standards for how data flows through the GTM stack. • Drive nomenclature standardization and process orchestration across the GTM organization and partner with Data & Analytics to build a best-in-class revenue intelligence engine. • Partner with Business Systems to oversee the technical health of the GTM tech stack Salesforce, CPQ, Ironclad, HubSpot, 6sense, Gainsight, Gong, and other MarTech ensuring it is scalable, well-governed, and free of technical debt. • Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals.

• Develop a deep understanding of the enterprise facilities management and CMMS landscape — including occupier pain points, competitive dynamics, and evolving buyer expectations. • Continuously assess gaps in Corrigo Enterprise’s current monetization model — including undermonetized features, untapped customer segments, and expansion revenue potential within the existing customer base. • Define and own a forward-looking AI revenue strategy for Corrigo Enterprise — identifying which AI capabilities (predictive maintenance, autonomous work order triage, intelligent asset recommendations, generative AI-assisted workflows) represent the strongest monetization opportunities, and building the roadmap to get there. • Evaluate premium tier and packaging strategies that allow Corrigo Enterprise to capture value from AI-powered and advanced analytics features above and beyond the core platform. • Identify integration, marketplace, and ecosystem revenue opportunities — leveraging Corrigo Enterprise’s role as a system of record for $8B+ in annual transactional spend. • Stay current on the CMMS and FM technology competitive landscape to ensure Corrigo Enterprise’s revenue strategy is differentiated and defensible. • Translate identified opportunities into rigorous business cases with clearly articulated ROI, market sizing, and financial projections. • Present and advocate for strategies with senior and executive stakeholders, securing alignment and funding approvals. • Build and maintain strong cross-functional relationships with Product, Sales, Finance, Marketing, and Corrigo Enterprise Business Operations. • Partner closely with Product Management and JLL’s AI/data science teams to shape the AI feature roadmap for Corrigo Enterprise — ensuring AI development is tied to monetizable customer outcomes, not just technical milestones. • Define go-to-market strategies for AI-powered features — including pricing, packaging, positioning, and the sales enablement needed to drive adoption among Corrigo Enterprise’s large existing customer base. • Develop upsell and expansion programs targeting existing Corrigo Enterprise customers with AI-enhanced capabilities — driving net revenue retention and ARR growth without requiring net-new logo acquisition. • Evaluate partnerships and data licensing opportunities enabled by Corrigo Enterprise’s unparalleled dataset of facilities operations, work order history, and asset performance data. • Drive end-to-end execution of approved strategies — from concept through launch — maintaining accountability for timelines, milestones, and financial targets. • Advocate for and guide Product Management teams where product changes or new capabilities are required to support growth strategies. • Develop the business processes, operating models, and documentation needed to run programs in a repeatable, scalable way. • Transition mature programs to appropriate operational teams, maintaining quality and continuity while pivoting attention to the next growth initiative. • Engage directly with Corrigo Enterprise customers for discovery, validation, and feedback — ensuring strategies are grounded in real customer insight and willingness to pay. • Serve as an internal subject matter expert on the enterprise buyer segment, championing the voice of the customer in cross-functional discussions. • Work with Sales to understand deal dynamics, objection patterns, and competitive losses — using market intelligence to sharpen pricing and packaging strategy.

• Establish and oversee the Deal Desk function — translate district service agreements into comprehensive billing briefs and ensure all new and renewed accounts are fully configured prior to first invoice issuance • Maintain alignment between contracted pricing terms and portal configuration across all active accounts, conducting systematic validation at each renewal cycle to ensure billing accuracy from the point of origin • Own operational accountability for the monthly billing data cycle — enforce the Day 1-3 adjustment submission deadline with field operations and escalate non-compliance to senior leadership as needed • Review and approve all invoices prior to issuance; serve as the designated escalation authority for high-value invoices requiring VP sign-off • Lead end-to-end billing dispute resolution process— conduct structured root cause investigations across data, configuration, operational, and contractual dimensions, and implement upstream process corrections to prevent recurrence • Manage all Revenue Operations integration protocols with Revenue Accounting, including the daily invoice issuance log, credit memo recommendation memos, and monthly billing summary, ensuring Finance has the information needed to close accurately and on time • Coordinate escalation pathways for product configuration issues and non-payment matters, engaging Product and Legal counterparts with complete supporting documentation • Lead, develop, and retain a team of Billing Admins and AR team— establishing clear performance expectations, delivering ongoing feedback, and building individual capability • Deliver weekly RevOps performance reporting to the Executive team, covering invoice accuracy, Days Sales Outstanding, dispute resolution cycle time, and collections rate