• Own Netlify’s self-serve funnel • Build the measurement foundation • Stand up an experimentation practice • Raise activation • Grow conversion • Build a self-serve expansion motion • Partner with GTM on the handoff • Set the funnel roadmap

• Collaborating across teams and leadership to drive growth and profitability • Gathering and analyzing voice-of-the-customer (VOC) • Developing a compelling product roadmap • Launching new offerings into the market • Ensuring the roadmap proactively addresses and maintains regulatory compliance • Conducting focused market research to identify needs in the market • Creating and managing Product Requirements Documents (PRD) for each product in development • Planning and executing product launch strategies and developing product messaging • Developing monetization strategies for digital offerings • Building relationships with customers, suppliers, and industry organizations • Monitoring product performance and identifying areas for adjustments to go-to-market strategy

• Ensure a well-thought-out and functional product • Translate into design for development • Own the design process from concept to execution, translating customer needs into engaging and intuitive interfaces • Make use of the ShadCN design library to put the design elements together • Collaborate with the Product Manager and/or Creative Director to conduct research, design, and prototype new user experiences • Develop user cases, scenarios, wireframes, prototypes, and mockups for screens and flows • Create visual assets and document design guidelines for implementation

• Define and communicate a compelling product vision aligned with business objectives, customer expectations, and market trends in the MGA space. • Own and maintain the product roadmap, balancing near-term deliverables with long-term strategic initiatives. • Establish the Minimum Viable Product (MVP) for new features and manage iterative releases toward continuous improvement. • Present product strategy, progress, and recommendations to senior stakeholders with clarity and confidence. • Maintain strong, ongoing alignment with internal stakeholders, business partners, and customers to ensure product decisions reflect real-world needs. • Collaborate with business and operations teams to translate needs into well-defined epics, features, and user stories. • Serve as the primary voice of the customer within the delivery team, advocating for experiences that drive satisfaction and retention. • Act as an active member of the Scrum delivery team, participating in sprint planning, reviews, retrospectives, and daily standups. • Own and maintain a refined, prioritized backlog in collaboration with cross-functional, self-organizing teams. • Champion development best practices and quality standards to ensure high-quality product outcomes. • Review and validate each iteration before release, incorporating feedback to drive continuous product refinement.