• Manage and optimize paid campaigns across Google Ads, Meta, TikTok, and other platforms • Develop targeting strategies, audience segmentation, and testing frameworks • Monitor KPIs including ROAS, CPA, CTR, and conversion rates • Scale winning campaigns while maintaining efficiency • Manage budgets, bidding strategies, and campaign pacing • Develop digital marketing strategies aligned with growth objectives • Plan and execute multi-channel campaigns end to end • Coordinate creative assets, timelines, and workflows • Test new channels, platforms, and campaign approaches • Partner with founders or marketing leaders on strategic initiatives • Execute email campaigns, newsletters, and automated flows • Build and optimize funnels for acquisition, retention, and re-engagement • Segment audiences and personalize messaging • A/B test subject lines, copy, CTAs, and timing • Track performance across channels using analytics platforms • Analyze funnels, attribution, and customer journeys • Build reports and dashboards for stakeholders • Identify optimization opportunities and growth insights • Inform budget allocation through data-driven decisions • Oversee content distribution across digital channels • Maintain social calendars and publishing workflows • Review content for brand consistency and quality • Optimize repurposing workflows across platforms • Track engagement metrics and iterate strategy • Maintain marketing tools, automation, and workflows • Support AI-powered marketing processes • Document SOPs and best practices • Identify opportunities to improve efficiency through tooling

• Drive Revenue: Utilize marketing data analytics to identify opportunities for increasing revenue. • Develop and Monitor KPIs: Establish key performance indicators to track the success of marketing initiatives. • Analyze Marketing Data: Collect, analyze, and interpret marketing data to understand performance trends. • Data-Driven Strategy Development: Develop and execute marketing strategies informed by data-driven insights. • Cross-Functional Collaboration: Work closely with sales and marketing teams to ensure implementation of marketing initiatives. • Vendor Collaboration: Partner with external marketing vendors to coordinate campaigns and projects. • Lead Follow-Up Cadence: Create and maintain a structured process for following up with leads. • Drip Marketing: Design and manage email marketing drip campaigns. • Platform Assessment: Evaluate the firm's current marketing platforms to ensure they effectively track and analyze key metrics.

• Lead and execute the company’s internal marketing roadmap. • Develop weekly execution plans to ensure consistent output and progress. • Own brand positioning and messaging across all channels. • Coordinate specialists across SEO, paid ads, content, design, CRO, and sales enablement. • Translate strategic goals into clear briefs, timelines, and deliverables. • Ensure marketing initiatives are aligned and performance-driven. • Increase qualified traffic across relevant acquisition channels. • Optimize conversion from visitor to lead through continuous funnel improvements. • Refine landing pages, offers, and messaging based on performance data. • Develop one-pagers, capability decks, case studies, and pitch materials. • Align marketing messaging with sales feedback and market insights. • Track funnel metrics beyond vanity KPIs. • Provide clear reporting on performance, insights, and next steps. • Use data to guide strategy, prioritization, and optimization. • Provide high-level strategic input when required. • Join select client calls to present audits, strategy recommendations, or reporting.

• Build a global client base • Embark on a journey of personal growth • Control your earnings and work-life balance