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Baylor Genetics

Baylor Genetics pioneered the history of genetic testing. Now, we’re leading the way in precision diagnostics.

Enterprise and Market Development Lead

GeneralGeneralFull TimeRemoteSeniorTeam 501-1,000Since 1978H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

18 hours ago

Salary

0

Seniority

Senior

Bachelor Degree8 yrs expEnglish

Job Description

Enterprise and Market Development Lead

Baylor Genetics

• Develop and maintain the market development strategy for Baylor Genetics’ testing portfolio • Build and refine differentiated value propositions and messaging for priority audiences • Design and execute targeted programs, campaigns, and account support initiatives to drive engagement, evaluation, and adoption • Partner with Sales and Business Development to develop high-impact enablement materials • Establish and maintain structured voice-of-customer and market insight processes to inform strategy, messaging, and content priorities • Collaborate with Medical Affairs, Market Access and Legal & Compliance to align messaging with emerging evidence • Drive cross-functional execution to ensure consistent positioning and effective go-to-market delivery across teams • Define, track, and report program performance metrics

Job Requirements

  • Bachelor’s degree required
  • 8-10+ years of healthcare marketing experience, preferably with B2B, enterprise, or health system audiences
  • Demonstrated experience developing marketing strategies and programs for complex institutional customers (e.g., health systems, IDNs)
  • Proven ability to build multi-stakeholder value propositions and enablement tools that drive measurable commercial outcomes
  • Strong understanding of health system decision-making across clinical, operational, and financial stakeholders
  • Excellent written and verbal communication skills, with the ability to distill complex concepts into clear, audience-appropriate messaging
  • Ability to operate effectively in a matrixed environment and influence cross-functional stakeholders
  • Experience in diagnostics, medtech, biopharma, or population health (preferred)
  • Familiarity with account-based marketing (ABM) strategies and tools (preferred)
  • MBA or advanced degree a plus (preferred)

Benefits

  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities

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