Virtual Staff 365 logo
Virtual Staff 365

Our client is a respected real estate business in Australia, known for delivering professional property services with integrity and accuracy.

Marketing Assistant

Location

AET (UTC+10)

Posted

2 days ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

Marketing Assistant

Virtual Staff 365

Role Description They are now seeking to hire a Marketing Assistant to execute results-driven activities across lead generation, brand building, and client marketing support initiatives. Working closely with the Head of Marketing, this role focuses on expanding the digital footprint, optimizing e-commerce performance, and developing high-quality marketing collateral to help business clients maximize their technology investments. Job Responsibilities - SEO & Content Optimization - Conduct keyword research using designated tools to recommend monthly targeting priorities and content topics. - Use generative AI to produce informative, keyword-targeted on-page and off-page content built for user engagement and lead generation. - Implement do-follow links across owned domains and coordinate with external publications to secure backlinks. - Monitor keyword rankings, domain authority, and organic traffic performance to identify trends and actionable opportunities. - Repurpose existing content across multiple channels and compile monthly performance reports with optimization recommendations. - Social Media & Community Engagement - Create, schedule, and publish high-quality brand-building and lead-generating content across Instagram, Facebook, LinkedIn, and other channels. - Write engaging captions aligned with the brand voice and assist with graphic design, image resizing, short-form video editing, and story format production. - Monitor comments, messages, and inquiries daily across platforms, responding to all queries and leads within a strict two-business-hour SLA. - Actively engage with followers, potential clients, clinics, industry accounts, and influencers to boost brand visibility. - Campaign & E-commerce Performance Support - Assist in setting up, scheduling, and executing accurate email marketing campaigns and SMS campaigns. - Support Meta advertising activity by working with the external social media agency to develop converting creatives and write basic ad copy. - Support campaign rollouts and content updates across websites, landing pages, and Shopify. - Client Resources & Program Management - Plan, develop, and update client-facing marketing collateral such as posters, brochures, suggested copy, treatment menu pricing, and videos. - Conduct research into aesthetic industry trends to keep resources relevant and organized on the internal learning hub platform. - Oversee the specialized Before and After Program by sourcing new results images monthly via social media outreach and direct client engagement. - Secure required client consent forms before organizing and distributing these high-quality visuals across applicable digital channels. - Lead Management & Website Administration - Conduct regular accuracy audits on entered leads to verify lead sources, device categories, business types, and contact details. - Perform follow-up calls or emails to validate inquiries and route clinical or engineering leads to the proper support channels. - Manage general website administration tasks including updating product details, uploading client testimonials, and onboarding team headshots. - Perform general maintenance on the CRM platform to ensure client information is accurate. Qualifications - Demonstrated experience using generative AI in a professional setting to maximize output quality and efficiency. - Previous copywriting experience, including writing for digital channels and social platforms. - Experience managing or contributing to social media accounts in a professional capacity across Instagram, Facebook, and LinkedIn. - Demonstrated design ability and proficiency using Canva. - High-level written and verbal communication skills with the ability to write compelling, on-brand copy. - Strong organizational skills with a process-oriented approach to managing multiple priorities and deadlines. - Comfortable conducting outbound follow-up calls and emails to validate the authenticity of inquiries and potential leads. - High reliability, accountability, and a respectful, collaborative approach to teamwork. Nice-to-Have Skills - Understanding of or genuine interest in the beauty, aesthetics, or wellness industry. - Experience with SEO tools such as SE Ranking, Agency Analytics, Google Analytics, or Google Search Console. - Working knowledge of email marketing platforms like Klaviyo and SMS marketing tech tools. - Familiarity with website admin tools such as WordPress Elementor and Shopify. - Formal qualification in Marketing and Public Relations. Benefits - Permanent work-from-home set-up. - Dayshift (Australian Eastern Standard Time business hours). - Full-time job. - HMO. - Annual leave. - Christmas Bonus equivalent to 1 month's wage (pro-rate).

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