• Own the affiliate budget and investment strategy. • Develop and execute the affiliate acquisition and growth strategy for a new market launch, focusing on quality traffic and long-term ROI. • Build, manage, and nurture strong relationships with key affiliates and media partners. • Negotiate competitive commercial agreements and commission structures to maximise profitability. • Monitor, analyse, and optimize affiliate performance against KPIs including FTDs, eCPA, and LTV. • Collaborate closely with internal teams (product, CRM, content, design) to deliver affiliates the creative assets, insights, and campaigns they need to succeed. • Stay ahead of market trends, competitor activity, and emerging opportunities within the iGaming space. • Develop forecasting models for acquisition, CPA, revenue share, and player value. • Build reporting frameworks and dashboards to drive data-led decision making. • Analyse traffic quality, player cohorts, retention trends, and LTV across affiliate partners. • Make commercial recommendations based on performance data and market opportunities. • Establish KPI frameworks for affiliate performance and partner profitability.

• Inventory management is in your hands — you ensure the availability of vouchers • Assortment maintenance and product lifecycle management are part of your daily responsibilities • You optimize purchasing and commission models in close coordination with the Group Head of Purchasing • You actively contribute to the further development of processes and platform features • You maintain and support existing benefit partners and act as their first point of contact • You independently screen and onboard new benefit partners

• Build and nurture relationships with TikTok Shop affiliates and creators across multiple US-based brands • Source and reach out to new creators with personalized messages (not generic or AI-generated) • Onboard new affiliates: walk them through the brand, the product, commissions, and how to get started • Re-engage dormant or inactive affiliates to bring them back into the program • Negotiate basic commission terms and coordinate sample/seeding shipments and follow-ups • Track creator activity: videos posted, GMV generated, views, and engagement • Grow and manage each brand's creator community (Discord and group chats) • Keep creators engaged through regular communication, challenges, contests, and shoutouts • Run monthly creator challenges and incentive campaigns, including bonus tracking • Distribute creator briefs and keep creators aligned on content direction and promos • Coordinate flash sales and time-sensitive promos with affiliates (notify, brief, activate) • Keep the creator CRM / tracker up to date • Provide weekly updates on creator activity, sample status, and GMV • Work closely with the wider TikTok Shop and Amazon teams to stay aligned with each brand's goals

• Act as a trusted advisor to C-suite and senior enterprise stakeholders, translating complex business goals into scalable Data & AI roadmaps. • Oversee technical strategy and execution across a portfolio of complex engagements. • Champion modern data stacks, Semantic technologies, and advanced AI/ML. • Drive pre-sales and strategic solutioning to win high-value engagements. • Scale and mentor a world-class engineering and data science team.