New Engen, Inc. logo
New Engen, Inc.

New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey.

Lead Creative Strategist

Creative StrategistCreative StrategistFull TimeRemoteLeadTeam 201-500Since 2016H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

$80K - $90K / year

Seniority

Lead

No structured requirement data.

Job Description

Lead Creative Strategist

New Engen, Inc.

Role Description Develop Performance-Driven Creative Strategy: - Build creative and messaging strategies that help brands grow across digital channels, including Facebook, Instagram, TikTok, YouTube, and display. - Develop clear frameworks that guide concept development, ensuring creative work is grounded in performance insights and designed to resonate with target audiences. Serve as the Creative Strategy Lead for Clients: - Participate in client meetings as Donut Studios’ in-house creative strategist for assigned accounts. - Provide thoughtful guidance on creative direction, campaign opportunities, and platform-specific best practices. - Help clients understand the strategic thinking behind recommendations. Turn Audience Insights into Creative Direction: - Analyze consumer mindsets, attitudes, and behaviors to inform compelling creative concepts. - Translate these insights into actionable direction for internal teams. - Ensure creative work connects with audiences and supports campaign objectives across the customer journey. Partner with Media to Drive Creative Performance: - Work closely with media counterparts to review campaign performance and identify opportunities to improve results. - Use performance data, KPIs, and client feedback to refine creative strategies, optimize messaging, and guide future concept development. Manage Creative Launch Pipelines: - Coordinate closely with media partners to manage launch pipelines for assigned clients. - Ensure deliverables are completed, reviewed, and shared on schedule. - Maintain visibility into timelines and dependencies to keep campaigns moving forward efficiently. Lead Creative Briefing and Project Management: - Develop clear creative briefs and manage assignments for internal teams using tools like Asana and Slack. - Ensure projects are well-scoped, expectations are clear, and teams have the context they need to produce high-quality creative work. Ensure Quality and Brand Alignment: - Review scripts, concepts, and final deliverables to ensure creative output meets client expectations, brand guidelines, and campaign goals. - Maintain strong quality control across all deliverables before launch. Strengthen Cross-Functional Collaboration: - Build processes and workflows that support collaboration between creative, media, and client teams. - Help ensure ideas, feedback, and performance insights move smoothly across teams so campaigns are executed efficiently and effectively. Qualifications - 5+ years of proven experience ideating and developing high-performing direct response and social media creative strategies, ideally at a creative and performance marketing agency. - Management experience of direct reports and junior team members. - A background in creating UGC to enhance engagement and reach is a plus. - Digitally savvy, creative, and knowledgeable about who and what is trending in the digital space on platforms including YouTube, Instagram/Facebook, TikTok, etc. - A growth mindset, always thinking about how our clients can develop resonant, insightful advertising and what makes content engaging across audiences. - Strong grasp on culture, with a keen understanding of what is relevant and an eye for upcoming digital trends. - Excellent performance marketing and creative instincts with a track record of driving new concepts and pioneering new approaches within your company. - Strong team player, with a passion for collaboration. - Entrepreneurial spirit with a self-starting attitude and an ability to persuasively communicate strategic insights to the department and to stakeholders. - Ability to navigate and influence within a fast-paced start-up organization. - Fluency in Adobe Creative Suite or Figma is a plus. - Proficiency in Asana and Google Sheets experience is a plus. Benefits - Remote or hybrid work environment with flexible hours. - Unlimited PTO + company holidays. - Comprehensive medical, dental, vision, and disability coverage. - Life & AD&D insurance. - 401(k) with company match. - Paid parental leave & family support. - Pet care perks & insurance. - Learning & career development programs. - Commuter & transit benefits. - Exclusive employee discounts. - Salary Range: $80,000 - $90,000 annually.

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