• Build the Marketing System: Stand up the core GTM tech stack (automation, attribution, CRM integrations) and establish scalable processes from the ground up. • Growth Experiments: Run scrappy, high-velocity tests (A/B, messaging pilots, channel experiments) to validate positioning and accelerate adoption. • Messaging & Content: Translate technical AI features into compelling narratives—decks, demos, one-pagers, and case studies. • Campaign Design & Execution: Launch end-to-end GTM campaigns (email sequences, paid/social, webinars, landing pages) to generate awareness and pipeline. • Analytics & Insights: Define success metrics (CAC, LTV, funnel conversion), build dashboards, and refine strategies with data. • Cross-Functional Collaboration: Partner with product, sales, and ops to ensure GTM programs align with ICPs, sales workflows, and customer adoption.

• Translate business logic into high-quality code, adhering to established standards and best practices • Participate in defining and implementing new features and fixing bugs • Understand and discuss problems and proposed solutions, always seeking the best technical approach to the challenges faced • Review code delivered by team members • Break down large deliveries into cohesive, smaller deliverables • Monitor implemented solutions in production, assessing errors, performance, and availability • Contribute to improvements or new standards in the Engineering knowledge base • Identify and resolve structural issues in product code (cross-cutting concerns) • Monitor application telemetry and implement performance improvements • Implement reusable components and abstractions for engineering teams • Provide technical consulting to engineering teams on technical decisions • Communicate technical decisions based on architectural trade-offs

• The End-to-End Journey Workbench. This is one of our most ambitious initiatives. We are building a centralized internal workbench to visualize the entire claimant journey, from the first ad click to the final case closure. You will build the connectivity and insights to track every onboarding step, Social Security submission, case data update, medical event, and communication touchpoint. This platform will allow us to see exactly where pipelines fail, where they succeed, and what the actual human experience feels like across the entire lifecycle. • Building the External Claimant Portal. Today, claimants get updates by talking directly to our case managers. Internal and external user sentiment is overwhelming: we need a portal where users can pull real-time case status, push medical evidence directly from their providers, and receive critical updates. You could own this build from architectural design to user adoption. • Engineering the Growth Engine. We are scaling our marketing operations. This involves building data warehouse pipelines to trigger outbound communications via platforms like Iterable, integrating with PPC platforms (Google, Meta, Microsoft) for conversion tracking, and ensuring our attribution models are bulletproof. You will be the primary bridge between engineering and our growth team. • AI-Driven Developer Velocity. We want to turn "I see something" into "We did something" faster than ever. We are building a pipeline that takes change requests from Slack and uses LLMs with full repository context to automatically open a Pull Request for engineer review. We aim to automate the distance between operational feedback and production fixes. • Front-Line Firefighting & System Resilience. TechOps is a high-availability environment. While we build for the future, we also protect the present. You will field ad hoc requests and production fires, ensuring our claimants never lose access to relief. You will be expected to master the balance between short-term viability and long-term stability: fixing the immediate issue while refactoring the system so it stays fixed for good. • Next-Gen Platform Migration. As our Platform Engineering team builds the infrastructure to support new government benefits, such as Veterans’ affairs, you will lead the migration and integration of our current tech stack onto this new architecture, ensuring zero downtime for our active operations. • Operational Digitization & Automation. We still deal with the physical world. You will work on projects to digitize and automate physical mail processing, automate complex government forms, and establish deep observability across all our systems to create a single source of truth for our data.

• Drive projects from ideation to production using the full technology stack • Architect, design, and implement features for our mission-critical online ad platform at massive scale with data-driven iteration • Identify high impact features that achieve engineering and revenue goals, and be able to explain rationale for your decisions • Work with designers, fellow engineers, and data scientists to prototype and implement functionality and analyze impact