GovSignals

• Build the Marketing System: Stand up the core GTM tech stack (automation, attribution, CRM integrations) and establish scalable processes from the ground up. • Growth Experiments: Run scrappy, high-velocity tests (A/B, messaging pilots, channel experiments) to validate positioning and accelerate adoption. • Messaging & Content: Translate technical AI features into compelling narratives—decks, demos, one-pagers, and case studies. • Campaign Design & Execution: Launch end-to-end GTM campaigns (email sequences, paid/social, webinars, landing pages) to generate awareness and pipeline. • Analytics & Insights: Define success metrics (CAC, LTV, funnel conversion), build dashboards, and refine strategies with data. • Cross-Functional Collaboration: Partner with product, sales, and ops to ensure GTM programs align with ICPs, sales workflows, and customer adoption.