• Lead the development of strategic sales, or retention marketing campaigns materials that support Prime’s brand and strategic objectives • Incorporate emerging trends and provide thought leadership to drive the development of innovative, industry-leading marketing strategies and initiatives • Work with key internal and external stakeholders to identify desired business outcomes, develop Prime’s position and lead the Marketing Growth and Retention team to produce appropriate materials and communication to win and retain business. • Lead and direct the prioritization of strategic and department level initiatives to include defining and meeting performance goals and targets • Provide thoughtful team direction and elevate team performance and progress towards reaching business and client goals; clearly communicate roles and expectations • Manage department budget, staffing, performance and development, and consistently demonstrate Prime’s leadership expectations during interactions with direct reports, cross functional and external stakeholders • Other duties as assigned

• Travelling across the USA & Canada to attend events, expos, and community meetings representing LemFi as a brand ambassador. • Build and expand LemFi’s community network by networking with local leaders, partners, and organisations, setting up meetings and agreeing sponsorship for existing community events. • Develop and execute comprehensive user acquisition strategies tailored to South-East Asian ex-pat communities in the US. • Own growth targets for assigned markets, consistently driving results across online and offline channels. • Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi. • Identify, negotiate, and manage partnerships with relevant organisations and businesses to accelerate user growth.

• Define the Growth Strategy: Develop and execute comprehensive market entry and penetration strategies across Anglophone Africa and key diaspora sender markets. • Drive Acquisition & Retention: Own the end-to-end user lifecycle—from paid marketing, influencer campaigns, and community-led initiatives to activation, engagement, and win-back strategies. • Optimise the Funnel: Partner closely with Product to refine onboarding, improve conversion rates, limits, and user experience to increase transaction frequency, ARPU, and LTV. • Lead Cross-Functional Execution: Oversee day-to-day operations by coordinating across Growth, Ops, Product, CRM, and Partnerships to ensure initiatives are delivered efficiently and align with LemFi’s mission. • Maximise Performance & Unit Economics: Track and analyse key metrics (CAC, LTV, revenue, payback periods), continuously optimising growth levers and resource allocation for maximum impact. • Build a High-Performing Team: Hire, mentor, and lead an innovative growth team, setting clear expectations and fostering a culture of ownership and speed.

• Work remotely, using proven systems and mentorship to grow your own success