• Own SEO strategy and execution for home-services clients • Create and maintain SEO roadmaps • Stay current on Google algorithm updates and SEO trends • Improve GBP rankings through optimizations • Build content plans and review content for SEO quality • Coordinate link acquisition activities • Run technical audits and implement SEO fixes • Use GA4 and SEO tools to track performance • Explain SEO priorities to internal stakeholders

• Own local SEO strategy and execution for multiple home-services clients • Build and manage SEO roadmaps focused on rankings, leads, and local visibility • Drive consistent Google Business Profile performance across competitive service areas • Lead scalable SEO processes, QA checks, and reporting standards • Stay current on Google updates, local ranking factors, AI-influenced search trends, and E-E-A-T for service businesses • Optimize GBPs for service-area and hybrid businesses • Improve rankings across primary cities and surrounding service areas • Manage categories, services, attributes, citations, media, and trust signals • Support sustained map pack visibility in competitive metro markets • Build and review content strategies for service pages, city pages, and blogs • Create SEO briefs aligned with local intent and lead generation • Ensure content quality, local relevance, and conversion effectiveness • Collaborate with human and AI-assisted writers while maintaining standards • Conduct technical SEO audits (indexation, crawlability, internal linking, CWV awareness) • Work with WordPress and development teams to implement fixes • Coordinate local link building, citations, and authority-building efforts

• Conduct keyword research to identify relevant search terms related to HVAC, plumbing, and related services • Optimize website content, including blog posts, landing pages, and service/product pages • Monitor and analyze website performance using tools such as Google Analytics and Google Search Console • Collaborate with the marketing team to develop and implement SEO strategies • Stay updated on industry trends, Google algorithm changes, and SEO best practices • Assist with link-building campaigns and outreach to relevant websites • Track and report on SEO performance metrics such as keyword rankings, traffic, and conversions • Provide recommendations to improve website structure, user experience (UX), and overall content strategy

• Build and execute a performance marketing strategy focused on rapid user acquisition in the UAE travel market • Set up and manage paid channels (Google Ads, Meta, TikTok) to achieve CAC and ROI targets • Develop influencer and SEO strategies to build organic and social traffic growth • Establish a marketing analytics foundation (tracking, dashboards, attribution) • Build and lead a small marketing team (up to 10 people) and external partners/agencies • Collaborate with founders and product teams to align marketing with business and product goals • Prepare the company for international expansion (localization, multi-market strategy, GTM)