• Manage social media accounts, ensuring consistent voice, tone, and community engagement across platforms • Lead day-to-day social content creation, scheduling, monitoring, and management • Develop and maintain social content calendars informed by digital trends, cultural moments, and audience insights • Create engaging social content as needed — copy, graphics, short-form video, and real-time content — using basic video and photo editing to produce assets • Monitor social engagement, audience sentiment, and community feedback to inform content strategy and optimize performance • Attend artist events, activations, and live moments to capture content and support real-time engagement • Own influencer and creator seeding end to end for releases across West Africa (Nigeria, Ghana), East Africa (Kenya, Tanzania, Uganda), and South Africa — sourcing, vetting, briefing creators, and managing deliverables • Drive TikTok dance and sound challenges and UGC across all African genres, building relationships with creators, dancers, skit-makers, DJs, talent managers, and agencies across the continent • Tailor each campaign to the platforms that move in-market — YouTube, Boomplay, Audiomack, TikTok, Instagram, and X, plus Spotify and Apple Music where they over-index — with data-light, WhatsApp-friendly activations and localized creative • Coordinate diaspora seeding (UK, US, and beyond), negotiate rates and contracts in local currencies, and manage campaign budgets to hit targets • Support the planning and execution of digital marketing campaigns across social and online platforms • Track, measure, and report on performance (social engagement, sound usage, UGC volume, streams across Boomplay/Audiomack/YouTube/Spotify, reach, conversions) and build live dashboards for real-time reporting • Use ChatGPT and other AI tools to optimize and automate outreach, briefing, and reporting workflows • Track requests and organize workflow with Asana • Manage communication between the Digital team and any third-party vendors • Partner cross-functionally with Digital Ads, Socials, Design, A&R, Finance, regional label teams, and artists, and advise on social best practices and emerging digital opportunities • Any additional duties as assigned

• Build strong, trusted relationships with K–12 educators and leaders rooted in value, clarity, and results. • Facilitate highly effective and collaborative Professional Learning Community meetings among groups of teachers, instructional staff, and/or K–12 leaders. • Establish rapport and strong professional relationships with internal team members. • Develop open lines of communication with the EdConnective coaching team, sales team, and success team. • Maintain accurate and timely participant records, including meeting reports and usage data, throughout PLC implementation. • Proactively identify, generate solutions for, and address customer concerns or roadblocks to ensure sustained satisfaction and account retention. • Design and deliver regular reporting and communications to customers to highlight progress, emerging trends, and program impact. • Create EdConnective advocates by turning happy customers into power users and promoters. • Communicate trends and insights gained from PLC facilitation to the internal EdConnective team to facilitate retention and expansion.

• Lead the AI in CS Community • Own the community strategy and day-to-day execution on Circle • Define and drive the AI in Customer Success content and conversation thread — this is the community's North Star • Curate and share thought leadership: original content, external perspectives, guest voices, practitioner stories • Facilitate real conversations about how CS leaders and teams are implementing AI • Design and run small-group cohort experiences that connect customers around shared AI challenges or implementation stages • Use AI tools to analyze community conversations at scale • Build outreach programs that grow membership and keep engagement active • Design and deliver a programming calendar built around AI in CS • Own and maintain existing Vitally courseware

• Generate and nurture leads by building a strong local pipeline • Prospect and network with parents, schools, nonprofits, and local businesses • Engage parents one-on-one and in group settings • Build and maintain community partnerships • Serve as a local ambassador at events • Plan, host, and attend in-person events and tabling opportunities • Develop and manage a local engagement pipeline