EMPIRE

• Manage social media accounts, ensuring consistent voice, tone, and community engagement across platforms • Lead day-to-day social content creation, scheduling, monitoring, and management • Develop and maintain social content calendars informed by digital trends, cultural moments, and audience insights • Create engaging social content as needed — copy, graphics, short-form video, and real-time content — using basic video and photo editing to produce assets • Monitor social engagement, audience sentiment, and community feedback to inform content strategy and optimize performance • Attend artist events, activations, and live moments to capture content and support real-time engagement • Own influencer and creator seeding end to end for releases across West Africa (Nigeria, Ghana), East Africa (Kenya, Tanzania, Uganda), and South Africa — sourcing, vetting, briefing creators, and managing deliverables • Drive TikTok dance and sound challenges and UGC across all African genres, building relationships with creators, dancers, skit-makers, DJs, talent managers, and agencies across the continent • Tailor each campaign to the platforms that move in-market — YouTube, Boomplay, Audiomack, TikTok, Instagram, and X, plus Spotify and Apple Music where they over-index — with data-light, WhatsApp-friendly activations and localized creative • Coordinate diaspora seeding (UK, US, and beyond), negotiate rates and contracts in local currencies, and manage campaign budgets to hit targets • Support the planning and execution of digital marketing campaigns across social and online platforms • Track, measure, and report on performance (social engagement, sound usage, UGC volume, streams across Boomplay/Audiomack/YouTube/Spotify, reach, conversions) and build live dashboards for real-time reporting • Use ChatGPT and other AI tools to optimize and automate outreach, briefing, and reporting workflows • Track requests and organize workflow with Asana • Manage communication between the Digital team and any third-party vendors • Partner cross-functionally with Digital Ads, Socials, Design, A&R, Finance, regional label teams, and artists, and advise on social best practices and emerging digital opportunities • Any additional duties as assigned