• Interpret Pickford’s company and product vision into clear, actionable art direction, technical standards, and production requirements. • Own the art pipeline end-to-end across characters, animation, environments, lighting, VFX, and related asset workflows. • Lead external art relationships, including contractor onboarding, briefs, reviews, feedback loops, delivery standards, and final asset acceptance. • Set and maintain quality standards for shipped art, ensuring characters and assets are visually appealing, compatible with our systems. • Drive animation quality across rigs, skeletons, retargeting, blends, locomotion, gestures, facial animation, and runtime playback. • Set timelines, scope, estimates, and resourcing needs for art production across internal and external contributors. • Partner with product and creative to ensure creative tools are intuitive, scalable, and useful for both professional creators and future UGC users. • Jump in hands-on with animation implementation, adjust workflows, prototype solutions, or unblock production. • Help evaluate, hire, and resource future art, technical art, animation, and external production needs.

• Design graphics and visual assets for our brands (web, social media, print, newsletters, packaging) • Conceptualize and produce content for our social media channels, websites, and online shops — from idea to final asset • Produce photo and video content (including basic motion and reel formats) • Develop creative campaigns and content ideas — both in the B2C area (VON JUNGFELD) and in the B2B environment (Customysocks, CustoMyMerch) • Create mockups and product visualizations for customized customer projects • Maintain and further develop our brand identities across all touchpoints • Use AI-powered creative tools in accordance with our internal guidelines

• Du erstellst eigenständig Grafiken und visuelle Assets für unser E-Mail-Marketing und verantwortest den dazugehörigen Redaktionsplan • Du planst, gestaltest und postest unseren Content auf Instagram und weiteren Social-Media-Kanälen, von der Idee bis zur Veröffentlichung • Du produzierst Bildmaterial überwiegend mit AI-Tools (Midjourney, Gemini, Artlist) und bringst es mit Photoshop und Illustrator auf Brand-Niveau • Du arbeitest KPI-orientiert: Du verstehst, wie deine Creatives performen, und optimierst auf Basis von Performance-Daten (CPM, CTR, ROAS) • Du organisierst deine Aufgaben strukturiert über Asana und stimmst dich eng mit dem Performance-Marketing-Team ab

• Lead the vision, voice, and creative expression of the H&R Block brand • Shape and evolve the brand’s creative identity • Partner with Brand Strategy and GTM teams to influence briefs and shape narratives • Champion creative excellence across every touchpoint • Build a high-performing creative culture rooted in curiosity and collaboration • Guide and manage external agency partners for exceptional creative output • Develop scalable creative and content systems for agile execution