• Assist in the daily management of core paid acquisition channels and DSPs (e.g. adult traffic networks, Meta, etc.) • Support the creation of scalable acquisition funnels by ensuring correct tracking implementation and data collection • Actively participate in the testing loop by preparing new ad concepts, organizing creative assets, and setting up audience tests • Monitor campaign and funnel performance using core tools (e.g. GA4, tracking platforms, internal dashboards) • Quickly flag performance anomalies or key shifts • Pull, clean, and organize performance data (CPA, ROAS, retention) to support weekly and monthly reviews • Maintain and update internal reporting documents and dashboards • Support the creative briefing process by translating performance data into clear asset recommendations • Collaborate with Product and Content teams on landing page launches and testing cycles • Assist in documenting and implementing systems to improve creative testing speed and reduce fatigue • Build initial rapport with traffic source representatives, supporting senior team members in communication and reporting • Research and document new acquisition opportunities (networks, formats, tools) • Stay up to date on platform rules, policy changes, and algorithm shifts

• Own end-to-end performance of Google Ads (Search, PMax, Display, YouTube) and Microsoft Ads • Define and execute the paid search acquisition strategy across platforms, aligned with business goals and profitability targets • Build and maintain stable, structured campaign architectures with clear conversion windows, value weighting, and signal strategy • Drive sustainable budget growth while maintaining or improving efficiency - scaling budgets from high five-figure to high six-figure monthly ranges • Develop a documented scaling and testing roadmap with clear milestones and success criteria • Design and implement automation systems (scripts, rules, monitoring workflows) that significantly reduce manual optimization effort • Build scalable processes for bid management, budget allocation, and performance monitoring • Continuously identify opportunities to replace manual work with systematic, repeatable solutions • Own performance reporting tied directly to business outcomes, using tools such as GA4, Mixpanel/Amplitude, and Looker/Looker Studio • Maintain a clear understanding of value signals, cohort health, and attribution nuances across channels • Ensure channel performance is predictable, defensible, and clearly explainable to stakeholders • Operate comfortably with imperfect attribution and delayed revenue signals, making sound decisions despite incomplete data • Work closely with the Head of User Acquisition to align on strategy, priorities, and growth targets • Clearly communicate performance drivers, scaling mechanics, and strategic trade-offs to the wider team • Proactively surface issues, flag risks, and propose solutions before they impact performance

• Execute full funnel copy builds (landing pages, sales pages, upsell/downsell funnels, onboarding sequences, webinar & VSL scripts) and ensure continuity across all touchpoints. • Produce website and product messaging (SEO landing pages, product positioning, rewrites) and maintain brand voice across verticals. • Scale output using AI workflows: build and maintain prompt libraries, structure AI drafts, and reduce manual drafting time while preserving persuasion and clarity. • Support conversion optimisation: run A/B copy tests, refine hooks/headlines/CTAs, improve email engagement metrics and deliver measurable lift. • Integrate tightly with Funnel Design, Sales and Product teams to reduce leadership editing, speed launches and ensure smooth handoffs into GoHighLevel.

• Запуск і оптимізація Google Ads кампаній (Search, DemandGen, P-Max, YouTube). • Робота з бюджетами від $10–15k до мультимільйонних. • Аналіз воронок, user flow і трохи продуктових метрик. • A/B-тести креативів, цілей, лендингів. • Співпраця з дизайнерами, копірайтерами й аналітиками.