• Write compelling fundraising and organizing emails • Writing embodies the voices and perspectives of our clients, with no edits needed • Expertly adapts writing to various calls-to-action • Writing always deploys effective theories of change • Work with clients to get emails edited, approved, and scheduled • Solicits, accepts, processes, and incorporates copy feedback, from both senior team members and clients • Provides valuable and constructive copy feedback to more junior team members • Plays a role in helping to develop the copywriting skills of junior team members • Code, produce, target and test mass email communications • Email code is complete and accurate, with no errors. Requires no troubleshooting. Can troubleshoot intermediate and complex code issues. • Follows our internal testing processes; sends email tests to team members for review and approval • Frequently volunteers to review and approve tests for others. Nearly always catches and rectifies errors before they launch. • Launches emails to targeted audiences with no mistakes • Use multiple different CRMs to run email programs (ActionKit, BSD, Action Network, NationBuilder, MailChimp, etc.) • Has mastered all CRM(s) used by their client(s) • Has become fluent in 1-2 additional CRMs • Trains and mentors junior team members on learning new CRMs • Analyze metrics and report back to clients on performance, best practices, test results • Compiles metrics into cohesive, thorough, well-structured reports • Analyzes those reports; derives strategic guidance from them • Presents reports, analyses, and strategic guidance to clients with no assistance • Mentors and/or manages junior team members in producing client reports • Present detailed monthly reports to clients • Can independently build, present, and explain monthly reports to clients. • Can also successfully coach junior team members through the process of building monthly reports; provides valuable and constructive feedback • Serve as a day-to-day contact with clients. • Communicates extremely well with clients regularly • Is very responsive to client needs and requests • Frequently proactively anticipates and responds to client needs • Take part in brainstorms, team meetings, conference calls, etc. • Contributes significantly — and frequently leads, and volunteers to lead — brainstorms, team meetings, and other internal meetings • Develop monthly content calendars and goals for clients • Develops cohesive calendars that align with email scheduling best practices, with no assistance • Sets fundraising goals that are appropriate to their clients’ programs and overall industry standards, with no assistance • Helps hold junior team members accountable to following calendars and reaching goals • A/B test everything you do • Recommends innovative testing ideas • Conducts tests independently • Successfully concludes tests; compiles and presents test results • Holds junior team members accountable to following testing protocols • Assists junior team members with testing procedures and reports • Produce ActBlue fundraising pages and tests • Builds fundraising pages that align with both client branding and digital fundraising best practices, with no assistance • Regularly audits fundraising pages; works with the product team to ensure fundraising page wrappers are updated • Write copy for landing pages • Writes cohesive, appropriate, concise landing page copy, with no assistance • Contribute significantly to new client pitches • Provides appropriate, relevant content to new client pitches; proactively seeks out opportunities to contribute • Content requires no editing, revising, and feedback • Directly manage junior email team members • Plays a direct managerial role for at least one junior team member • Schedules and holds regular check-ins with direct reports to discuss professional development, growth, and progress • Contribute to employee goals, training, and growth • Works with direct reports to develop and actualize professional development goals • Helps to train junior employees; helps to on-board new employees • Manages the performance evaluation process, with assistance • Delivers and conducts employee performance evaluations, with supervision • Run training sessions • Runs training sessions to teach new/junior team members and improve team knowledge • Recommends training topics; manages the process of developing and delivering corresponding trainings • Give feedback on programming and drafts • Provides constructive, thorough, well-thought-out copy feedback and edits • Reviews email code for issues or irregularities; recommends effective solutions • Project management • Independently manages projects • Manage junior team members on projects • Teaches project management skills to junior team members • Lead on setting up new client accounts • Effectively manages new client setup and onboarding • Work with our product team to develop landing pages and templates • Coordinate with the product team to produce on-brand landing pages and templates that embody digital best practices • Set up CRMs • Sets up and/or transition over to a new CRM instance for a client • Play a role in the management of Middle Seat’s email team • Recommends improvements to email team systems • Helps streamline email team processes • Contributes to the process of interviewing and recruiting new email team members • Assists with determining client and backup allocation and team member workloads