• Target the Dealers worth signing in your Region, earn their Business, and Grow them over time. • Develop new Dealer relationships across your Territory - Commercial Water Dispensing and Ice Dealers, Water Filtration Dealers, and adjacent businesses that fit the Program. • Sell LAGO Products to your Dealer network and hit Targets! • Manage your Pipeline and Forecast with the consistency the role requires. • Represent LAGO at the major Industry Shows - KBIS, WQA, AquaTech, WEFTEC, NAMA, and other shows that matter. • Partner with Training, Marketing, Customer Service and Operations Teams so every Dealer you sign Grows.

• Respond to inbound leads quickly and qualify prospects • Conduct consultative conversations to recommend the right solutions • Prepare and present proposals and close contracts over the phone • Keep your pipeline organized and updated in HubSpot • Follow up post-project for reviews, referrals, and repeat business

• Identify and generate new customers, as well as increase demand for existing accounts. • Increase sales through additional line-item placements. • Generate leads independently and ensure thorough follow-up on provided accounts. • Initiate and control sales processes with new clients. • Provide guidance, assistance, and service to customers. • Communicate and support administrative personnel in managing customer credit terms. • Understand and positively communicate company policies and procedures. • Attend and actively participate in sales meetings to stay updated and aligned with company goals. • Sell products at maximum profit margin while considering market pressures and competitors' positions. • Monitor sales volumes, distribution margins, and related measurements. • Report variances and implement corrective actions to Sales Manager and Sales Supervisor. • Create, maintain, and execute territory sales plans. • Prepare quotes and handle complex bid responses. • Utilize order and pricing guides effectively to streamline sales processes and ensure accuracy. • Support daily promotional activities such as push and extra value items.

• Prospecting • Customer service • Sales presentations • Identifying opportunities • Product/service training • Identify new business opportunities • Deliver impactful sales presentations • Develop and deliver product/service training • Build long-term relationships with the client portfolio