• Create, qualify, and convert new opportunities across Financial Services, FMCG, retail, tech, media, and other sectors • Lead discovery calls and frame sharp, contextual solutions based on role, use case and sector • Shape high-value proposals with a clear ROI, pilot-to-scale logic, and time-to-value lens • Engage multiple senior stakeholders across complex buying groups • Collaborate with strategy and product teams to build compelling, creative proposals • Own commercial conversations, from pricing to procurement - with senior support as needed • Feed insight into Product, Sector and Marketing teams to sharpen positioning and campaigns • Design and deliver great insight, building strong client relationships along the way.

• Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates. • Build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling. • Design and optimize user referral and viral growth mechanisms to drive product organic growth. • Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources. • Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns. • Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions. • Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.

• Serve as the salient leadership representative in the local market, building a strong external profile through speaking engagements, broker/client/provider meetings, and participation on local non-profit boards. • Co-own the development of market strategy with senior leadership, actively facilitating and executing initiatives that deliver growth. • Influence and align enterprise teams (Product, Network, Actuary, Underwriting, Finance, Strategic Partnerships, Medical Management, Marketing, Community Affairs, etc.) to prioritize and deliver on local market needs. • Enable and empower the sales team by supporting local value proposition positioning, supporting sales training, driving pipeline development and retention, and partnering on broker engagement strategy. • Build and maintain influential relationships with external partners, brokers, clients, and providers to advance Aetna’s reputation and market growth objectives. • Advise management through strategic business consultation, leveraging data and insight to support organizational goals. • Evaluate and enhance business consulting processes, using analytics and feedback to drive exceptional service and process improvement.

• Lead the product contribution to sales cycles – join key prospect and customer meetings to run discovery, tell the product story, demo workflows, and confidently handle FI-specific objections. • Track FI market, regulatory and competitive trends – continually scan the landscape and distil what matters for our platform, feeding insights into product decisions and go-to-market plans. • Own the FI product narrative and positioning – craft clear, differentiated value propositions that translate features into bank-ready outcomes (risk reduction, control, efficiency, CX) in authentic “bank speak.” • Design FI-relevant solutions and use cases – package capabilities into coherent workflows and propositions tailored to different FI segments and personas (risk, ops, digital, IT). • Own core product sales enablement – work closely with the Content Marketing Specialist to create and maintain decks, battlecards, talk tracks, and other assets that keep the field aligned on positioning and differentiation. • Act as product subject-matter expert – understand the platform architecture and integration patterns at a conceptual level, quickly assess feasibility of asks, and translate market needs into structured requirements for the Product team. • Represent the roadmap externally and land new features – communicate the roadmap credibly to FIs and ensure releases are launched with FI-aligned messaging, use-cases, and supporting enablement. • Identify and shape strategic partnerships – map the surrounding vendor ecosystem, spot partnership opportunities, and evaluate candidates through a bank’s lens (value, risk, security, governance, operational fit). • Define joint propositions and co-GTM with partners – design integration concepts and joint value stories, and work with Marketing and partners to deliver campaigns and collateral for FI buyers. • Provide commercial and segment insight – contribute to pricing, packaging, deal phasing, and target segment choices, framing propositions in terms of ROI, cost avoidance, risk reduction, and strategic fit. • Contribute to product roadmap – collaborate closely with the NZ based product team, providing market and competitive intelligence, as well as prospect/customer feedback to inform future product iterations. • Bridge Product, Sales, Marketing and customers – align internal teams and FI stakeholders on goals, timelines and constraints, design phased approaches (pilots, limited scope) and manage the tension between internal pace and governed FI change. • Act as an internal FI evangelist and credible senior voice – raise organisational understanding of FI realities and best practice, influence priorities through data and insight, and show up as composed, well-informed and trustworthy in high-stakes forums.