• Performance marketing campaigns: You plan, manage and optimize Meta and Google campaigns with five- to six-figure monthly budgets and are responsible for their performance. • Media buying & scaling: You analyze KPIs, identify growth opportunities, and develop data-driven strategies to scale campaigns profitably. • Creatives & UGC: You design ad creatives, brief creators, and develop scripts for high-performing video ads. • Email marketing: You create automated email sequences and campaigns that activate leads and retain customers. • Strategy & client advisory: You advise clients as a strategic partner, develop growth strategies, and support implementation through to scaling. • Analysis & reporting: You monitor all relevant KPIs, derive concrete recommendations for action, and ensure sustainable growth.

• Paid Kampagnen steuern und skalieren: Meta und TikTok Ads mit Fokus auf Neukundengewinnung und Profitabilität • Growth-Strategien entwickeln: Du siehst den ganzen Funnel vom Offer bis zur Landingpage und verstehst, wo die echten Wachstumshebel liegen • Research, Analyse, testen statt ausprobieren • Brief dein Creative Team auf Basis echter Performance-Daten und erkennst Winning Creatives bevor es alle anderen tun • AI als echten Hebel nutzen: Nicht als Buzzword, sondern als Workflow-Multiplikator, der deine Arbeit schneller und besser macht

• Developing and implementing performance marketing strategies across various digital platforms. • Analyzing campaign performance and optimizing to achieve maximum ROI. • Collaborating with cross-functional teams to align marketing efforts with business goals. • Managing budgets and ensuring efficient allocation of resources. • Conducting market research to identify new opportunities and trends. • Preparing and presenting detailed reports on campaign performance to stakeholders.

• Performance marketing ownership: Optimize the funnel structure across all paid channels to maximize conversion rates. • Scaling paid campaigns: Design and manage campaigns on Google, Meta and YouTube. • Data-driven monitoring: Monitor the entire customer journey and continuously implement data-driven adjustments. • KPI reporting: Analyze relevant metrics and deliver transparent, action-oriented reports. • Creative interface: Work closely with internal experts to develop top-performing ad creatives and content.