• Play a key role for delivering data-driven, actionable customer insights that directly contribute to increased sales/profit through our clients’ customer loyalty programs, while collaborating closely with Strategy and Client Services teams to align on client objectives and deliver impactful results. • Provide actionable recommendations that drive business objectives by drawing out key insights from in-depth, complex data sources based on a thorough understanding of client’s strategy, success criteria, and program objectives. • Manage all aspects of performance and development of direct reports to encourage professional growth by providing opportunities and giving clear and constructive feedback. • Oversee customer data requests; scope and prioritize these requests, and lead a team to analyze and present data. • Develop data visualizations and narratives that make data and analysis consumable by all levels and expertise of internal and external stakeholders. • Collaborate with Data Engineering and Business Intelligence teams to design and develop new tools, models, and data sources to support our clients’ business objectives and overcome challenges. • Proactively create learning agendas, test plans, and solutions that make attribution unassailable and maximize key KPIs such as incremental ROI and LTV.

• Lead and deliver cutting-edge loyalty consulting, strategy, and program design. • Maximize consumers’ emotional connection throughout their customer lifecycle. • Deliver enterprise value for clients. • Collaborate closely with Kobie’s client services, analytics, marketing services, technology, and operations teams.

• Manage a portfolio of clients with varying service levels, serving as their primary point of contact for campaign updates, reporting, and strategic guidance. • Build strong consultative relationships with clients by understanding their goals and aligning marketing efforts accordingly. • Lead client onboarding, set expectations, and ensure long-term success with Firegang. • Communicate performance insights clearly and confidently through email, calls, and reporting meetings. • Execute ongoing optimizations across Google Ads and Meta Ads accounts following Firegang and industry best practices. • Monitor campaign performance and make data-driven adjustments to improve ROI and lead quality. • Support the Performance Team and SEM leadership with day-to-day ad account management, reporting, and documentation. • Conduct research and share insights that support strategic campaign planning and growth opportunities. • Act as a liaison between clients and internal teams, ensuring goals, timelines, and deliverables remain aligned. • Document updates and maintain accurate client and campaign data within project management tools. • Provide educational support to clients around reputation management, conversion strategy, and marketing best practices.

• Engage with potential sellers to build trust and establish rapport • Qualify leads through meaningful conversations • Maintain consistent follow-ups with leads • Collaborate with acquisitions team for smooth handoffs • Keep detailed records in the CRM