• Assist in crafting compelling ad copy and selecting visuals (images/videos) that align with brand identity • Set up and manage ad campaigns in Facebook Ads Manager—defining campaign objectives, budgets, and schedules • Plan and conduct A/B tests to evaluate the effectiveness of ad elements such as visuals, headlines, and copy • Support senior team members in client communication, particularly regarding campaign performance and strategic insights • Collaborate closely with designers, copywriters, and marketing team members to develop cohesive ad campaigns • Ensure accurate scheduling and timely execution of ad campaigns • Perform ad hoc tasks as assigned, contributing to team flexibility and campaign success

• Assist in crafting compelling ad copy and selecting visuals • Set up and manage ad campaigns in Facebook Ads Manager • Plan and conduct A/B tests • Support senior team members in client communication • Collaborate with designers, copywriters, and marketers • Ensure accurate scheduling and timely execution of ad campaigns

• Assist in crafting compelling ad copy and selecting visuals • Set up and manage ad campaigns in Facebook Ads Manager • Plan and conduct A/B tests • Support senior team members in client communication • Collaborate closely with designers, copywriters, and marketing team members • Ensure accurate scheduling and timely execution of ad campaigns

• Day-to-day management of Google Ads across Search, Shopping, Performance Max, Demand Gen, and YouTube • Manage and optimize high-volume US ad spend ($7+ figures per year) with a relentless focus on ROAS, CAC, and LTV efficiency across the full funnel • Campaign architecture and governance: keyword strategy, match type management, negative list hygiene, and search term analysis across a large, multi-SKU catalog • Bid strategy and budget pacing across campaign types, balancing ROAS efficiency with top-of-funnel volume targets set by the Growth team • Structured creative and copy testing in partnership with Brand and Creative • Weekly and monthly performance reporting for Growth and executive stakeholders • Hands-on evaluation of AI-native ad surfaces: AI Max for Search, Performance Max signals optimization, Demand Gen placements, and Google's generative creative tooling • Feed management and Shopping campaign health across our full product catalog • Cross-channel coordination with paid social (Meta/TikTok) and SEO teams to ensure consistent messaging, budget allocation logic, and full-funnel coverage • Competitive monitoring and proactive identification of whitespace in the paid search landscape for our category