• Set up and manage Amazon Seller/Vendor Central accounts from the ground up, including listings, brand assets, and store structure • Create, optimize, and maintain product listings (titles, bullets, descriptions, A+ content) for maximum visibility and conversion • Plan, launch, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) • Conduct keyword research, competitor analysis, and category insights to inform listing and advertising strategies • Monitor store performance, sales metrics, and ad KPIs, providing clear reports and actionable recommendations • Coordinate with designers and copywriters to ensure brand consistency across listings and storefronts • Manage inventory health, pricing strategies, and promotions in alignment with business goals • Stay up to date with Amazon policies, algorithm updates, and best practices

• Develop and execute groundbreaking TikTok strategies that align with our clients' objectives, from boosting brand visibility to launching new products across global markets. • Forge authentic connections with audiences, creators, and consumers on TikTok, fostering vibrant communities that champion our clients' brands. • Transform brand philosophies and values into captivating, on-trend content that resonates with TikTok's dynamic audience. • Collaborate with our internal social team to craft compelling content strategies, build a library of consistent content franchises, and explore new content categories. • Own the TikTok content creation process from concept to execution, including ideation, production, shooting, and collaborating with our Creative Ops team and other partners. • Identify and create engaging video content, master trending sounds, and set the stage for viral moments on TikTok. • Establish and maintain a regular posting cadence and manage daily community interactions with finesse. • Work seamlessly with various departments (influencer, copy, digital, creative, retail, customer service, etc.) to establish efficient workflows. • Stay ahead of the curve by researching platform best practices, creator communities, and emerging trends. • Analyze content and campaign performance (testing, posting frequency, content types, etc.) to extract actionable insights and inform ongoing strategy. • Demonstrate exceptional organizational skills, a forward-thinking mindset, and the ability to manage multiple projects simultaneously with agility. • Deliver comprehensive weekly and monthly reports that showcase the impact of your TikTok strategies. • Immerse yourself in the TikTok universe daily, actively observing platform trends and happenings.

• Set up and manage Amazon Seller/Vendor Central accounts from the ground up, including listings, brand assets, and store structure • Create, optimize, and maintain product listings (titles, bullets, descriptions, A+ content) for maximum visibility and conversion • Plan, launch, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) • Conduct keyword research, competitor analysis, and category insights to inform listing and advertising strategies • Monitor store performance, sales metrics, and ad KPIs, providing clear reports and actionable recommendations • Coordinate with designers and copywriters to ensure brand consistency across listings and storefronts • Manage inventory health, pricing strategies, and promotions in alignment with business goals • Stay up to date with Amazon policies, algorithm updates, and best practices

• Develop and execute a comprehensive brand strategy tailored for the Hong Kong market that aligns with the company's global objectives. • Ensure absolute consistency of the brand identity, voice, visual aesthetic, and messaging across all touchpoints (digital, in-store, PR, partnerships). • Conduct continuous market research on fashion trends, competitive landscape, and consumer insights in Hong Kong to identify new opportunities and challenges. • Manage the annual branding budget, optimizing spend for maximum impact and ROI. • Lead the planning and execution of all local marketing campaigns, seasonal launches, and collaborations, working closely with the global marketing and product teams. • Oversee the development of compelling marketing collateral, including store display materials, digital assets, and localized content. • Manage agency relationships (PR, creative, media buying) to ensure high-quality, on-strategy execution of brand initiatives. • Define and drive the brand's social media and digital content strategy for relevant local platforms (e.g., Instagram, WeChat, Little Red Book - depending on target market). • Work with the e-commerce team to ensure the online experience reflects premium brand standards and drives conversion. • Act as the brand guardian, training and guiding local sales, retail, and operations teams on brand guidelines and positioning. • Prepare and present regular performance reports on brand health, campaign effectiveness, and key metrics to senior management.