• Manage daily administrative tasks, including email correspondence, document preparation, and data management. • Coordinate and optimize the founder’s calendar. • Serve as the primary liaison between the founder and internal and external stakeholders. • Support in planning and executing projects, tracking progress, and ensuring timely completion of deliverables. • Conduct research on industry trends, emerging technologies, and potential business opportunities. • Utilize your technology background to assist with technical tasks and troubleshoot issues. • Perform financial forecasting and understand key performance metrics. • Identify inefficiencies in workflows and propose solutions to enhance productivity.

• Help in the strategy (if Required) for and execute all local paid online acquisition efforts • including: ○ Facebook, Twitter, Instagram ads ○ Search engine marketing (SEM) ○ Google Display Network (GDN) and other Banner ads ○ Affiliates • Collect data and track the performance of all marketing activities and channels against set ● KPIs (CPI, CPO, CPA, PPC etc.) • Manage day to day workflow and setup for projects and campaigns across platforms • Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives • Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews • Spearheading relations with account team working on common accounts to ensure ● alignment with clients • Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones • Innovating to improve performance, growth and profitability across all channels • Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition • Share best practices with peers within group • Accountability and full ownership for campaign performance and aligned KPIs • Training and mentoring executives to take up implementations across platforms

• Visiting blue collar workplaces like care homes, bus depots, warehouses etc • Speak directly with staff and offer employee benefits that truly improve lives • Work pre-booked locations—NO cold calling

• Conduct stakeholder interviews to refine the leadership profile • Develop recruitment and outreach strategy • Market the opportunity nationally and regionally • Identify, vet, and present a diverse and highly qualified candidate slate • Manage interview process and candidate assessment • Conduct reference and background checks • Assist with offer negotiation, hiring and transition planning