• Own Leap Health’s annual events strategy and calendar across in-person, virtual, and hybrid formats • Evaluate and prioritize events based on ICP alignment, healthcare audience relevance, pipeline potential, and ROI • Identify new event opportunities (conferences, sponsorships, owned experiences, partnerships) as the company grows • Own end-to-end execution for all events, including trade shows and conferences, executive dinners, roundtables, and VIP experiences, customer and partner events, webinars and virtual programs • Manage all logistics: venue sourcing, contracts, budgets, booth design, shipping, A/V, catering, staffing, travel, and on-site execution • Coordinate swag, gifting, signage, and experiential details that elevate the Leap Health brand • Run flawless on-site and virtual execution — you’re the quarterback when it matters most • Partner closely with Sales to drive pre-event outreach, targeted invitations, on-site engagement, and post-event follow-up • Collaborate with Product Marketing and Content to shape messaging, agendas, collateral, demos, and speaker prep • Work with Growth / RevOps to ensure lead capture, attribution, and pipeline tracking are dialed in • Define and track event KPIs including attendance, engagement, leads, influenced pipeline, and ROI • Analyze performance and share insights with stakeholders and leadership • Continuously improve event formats, processes, vendors, and playbooks as the program scales • Develop repeatable playbooks, templates, vendor lists, budgets, and run-of-show docs • Bring structure without slowing things down — balancing quality, speed, and cost

• Support planning and execution of internal meetings and events to ensure strong engagement and a seamless attendee experience. • Coordinate program details and assist in developing timelines and agendas that outline all program requirements. • Coordinate with internal teams (Facilities, IT) and external vendors to ensure seamless execution of onsite and offsite meetings, including technical readiness and services such as catering, AV/IT, and activities. • Build and manage registration sites (Cvent) and oversee attendee communications and reporting. • Maintain proactive, positive communication with stakeholders to ensure alignment on objectives and expectations. • Assist with monitoring budgets, tracking expenses, and identifying cost-saving opportunities. • Provide onsite meeting support, troubleshoot issues, and ensure smooth day-of execution. • Handle multiple projects and deadlines effectively in a fast-paced environment.

• Design and execute a strategic events program spanning key industry events and Gracenote “owned” experiences • Own the end-to-end strategy, planning and execution of Gracenote’s events program • Develop an annual events plan that aligns to business objectives and product launches • Lead cross-functional planning for each event, partnering with Product Marketing, Sales, Customer Success, and other functions • Collaborate closely with the Nielsen corporate events organization to maximize impact and efficiency • Manage all logistics for Gracenote’s participation in events • Develop event performance dashboards and recaps, analyzing pipeline influence and meeting volume • Support Gracenote executives and spokespeople with event preparation • Build and maintain a scalable playbook for both industry and owned events

• Lead the strategy and execution of our field marketing and events programs across North America. • Build a scalable events engine that drives brand awareness, pipeline creation, and market penetration. • Own the field events portfolio end-to-end: selecting and prioritizing programs, developing repeatable playbooks, ensuring strong execution, and driving measurable results. • Create and manage an annual and quarterly events roadmap, balancing trade shows, conferences, executive dinners, roundtables, and regional field events. • Research, qualify, and recommend revenue-focused and strategically aligned events and sponsorships. • Collaborate deeply with Sales leadership to align field investments to territory plans, target accounts, and pipeline goals. • Partner with Product Marketing and broader Marketing leadership to ensure messaging is consistent and aligned to buyer needs. • Build strong alignment with SDR/BDR teams to ensure effective lead follow-up and post-event conversion. • Establish best practices and scalable playbooks for event planning, promotion, and post-event follow-up motions. • Measure and report event performance and provide insights to Marketing and Sales teams on regional event performance.