• Lead and develop employees

• Coordinate projects, resolve operational issues, and track follow-ups across multiple stakeholders. • Manage family logistics, handle last-minute issues, rearrange travel, manage sensitive communications, or ensure that important things simply don’t fall apart. • Drive initiatives forward without constant founder involvement. • Ensure nothing is lost, nobody forgets, and everything is completed. • Communicate internally, externally, and cross-functionally. • Inbox & information management: prioritize, filter, and route. • Travel & logistics: flexible, reliable, proactive. • Handle these matters with the same professionalism as business topics. • Sensitive situations & ad‑hoc requests: stay calm and find solutions. • Documentation & research: structured, fast, and actionable.

• Campaign Activation • Execute branded content campaigns for global brands • Work closely with the Client Services, Editorial, and Creative departments • Adapt content to native formats for Instagram, TikTok, YouTube Shorts and other platforms • Ensure alignment between the creative concept and the final execution • Manage timelines, deliverables, and publishing quality • Monitor initial performance and propose optimizations when needed • Track trends, formats, and relevant creators, primarily in the US market • Identify reactive opportunities and propose quick activations • Ensure campaigns are connected to the actual behavior of platforms • Contribute insights that strengthen creative responses to briefs • Support the development of responses to RFPs and briefs • Provide references, formats, and audience insights • Help structure storytelling that feels organic within the feed • Contribute to raising the creative standard of deliverables

• Hiring an executive coach for Hendrik (CEO of Sharpist) for the next 12+ months. • Context Hendrik is leading Sharpist through a category-defining transformation. • The coach is one of the most important hires of this transformation.