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CRM Analyst
Location
Brazil
Posted
3 days ago
Salary
0
Seniority
Senior
Job Description
CRM Analyst
Queima Diária
• Deepen the mapping of the customer journey with a focus on acquisition • Create and automate relationship and new customer acquisition strategies across different channels (WhatsApp, Email, Push, and Web Push) • Continuously monitor area metrics and KPIs (being data-driven and passionate about data is essential!) • Optimize workflows and processes for CRM channels (Email and WhatsApp) • Create multichannel campaigns and initiatives focused on customer acquisition (push, web push, email, and WhatsApp), ensuring consistency with brand pillars and coordinating with other Marketing teams • Conduct A/B tests • Generate reports to ensure data optimization, identify opportunities for improvement, and provide business insights
Job Requirements
- Hands-on experience with Email and WhatsApp strategies
- Strong knowledge of CRM concepts, operations, and metrics (Email and WhatsApp) with a focus on acquisition
- Proficient in audience segmentation and behavioral analysis
- Able to translate analytical and strategic inputs into implementations and operational performance improvements
- Able to develop and manage tests, communication flows and multichannel CRM campaigns
- Able to organize, request, and interpret data (campaigns and journeys)
- Familiarity with using Artificial Intelligence tools applied to CRM
- Strong knowledge of copywriting concepts and applications
- Good understanding of best practices related to deliverability, domains, and IPs
- Excellent communication skills
- Good time management and prioritization
- Knowledge of Google Analytics
- Interest in the B2C market
- Bachelor's degree and/or specialization in Marketing, Advertising or Business Administration
- Preferred qualifications
- Experience with ActiveCampaign
- Experience running WhatsApp campaigns
- Advanced Excel skills
Benefits
- Queima provides a Flash card for meal/food allowance
- We offer co-pay health and dental plans with no monthly fee
- Remote work allowance
- For those living in Belo Horizonte (BH) we have a fantastic and very cozy office
- Profit-sharing program (PLR)
- Extended paternity leave for expectant fathers
- Childcare assistance
- Financial assistance for English or Spanish lessons
- Access to our full fitness, health and wellness platform and to Smart Fit gyms across Brazil
- A relaxed and motivating work environment
- Performance cycles and an exclusive learning and development platform, Queima Academy
- No dress code
- Employee referral programs
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