Queima Diária

• Deepen the mapping of the customer journey with a focus on acquisition • Create and automate relationship and new customer acquisition strategies across different channels (WhatsApp, Email, Push, and Web Push) • Continuously monitor area metrics and KPIs (being data-driven and passionate about data is essential!) • Optimize workflows and processes for CRM channels (Email and WhatsApp) • Create multichannel campaigns and initiatives focused on customer acquisition (push, web push, email, and WhatsApp), ensuring consistency with brand pillars and coordinating with other Marketing teams • Conduct A/B tests • Generate reports to ensure data optimization, identify opportunities for improvement, and provide business insights