• Drive the execution, production, and publishing of our social media presence across LinkedIn, Meta (Instagram/Facebook), and X (Twitter). • Transform high-level strategy into elevated, platform-ready assets that capture the Filevine brand and executive voice. • Blend high-end design with strategic writing to produce value-driven messaging. • Tailor a single idea to resonate across different channels while maintaining a highly organized workflow.

• Support Meta Ads campaign setup, management, and optimization • Monitor campaign performance and identify improvement opportunities • Assist with budget pacing and spend tracking • Support audience testing and campaign structure development • Coordinate creative testing initiatives • Prepare basic performance reports and updates • Collaborate with stakeholders on paid social priorities and execution • Manage and support day-to-day social media activity • Maintain and update content calendars • Schedule and publish content across social platforms • Organize and repost content from community contributors and partners • Assist with captions and social copy development • Support audience engagement and community interactions when required • Maintain organized creative assets and content libraries • Coordinate with internal teams to ensure smooth content delivery

• Develop and own ServiceChannel’s social strategy • Run platform-native strategies for LinkedIn and Instagram primarily, and drive strategy around what other channels to prioritize • Maintain broad fluency across the evolving social platform landscape to guide strategy and ensure we are staying visible and relevant amid the demands of the algorithms • Ensure that audiences pay attention – which means using humor and edutainment - but protect our brand reputation and position as the trusted market leader. • Decide what we post, when we post, and ensure our social calendar is always in sync with our biggest launches, campaigns, and community milestones. • Partner with Brand, Product Marketing, Sales, Product, Operations and Leadership to ensure cohesive storytelling and bring our expertise to life through our people • Help turn key company moments into meaningful industry conversations • Write clear, sharp, and brand-aligned copy across all platforms. • Drive social content creation from ideation to publishing. • Concept and produce social-first series—specifically video-led formats • Partner with our internal experts and leaders to amplify their voices • Partner with internal teams to ensure employees are aware of and excited about key company announcements, milestones, and thought leadership • Own our Employee Advocacy program which empowers employees to amplify company news and insights through their own social networks • Provide guidance, inspiration, and resources that make it easy for employees to participate in social storytelling • Monitor cultural discourse, internet behavior, and platform-native trends • Track moments relevant to the facilities management ecosystem • Identify opportunities for ServiceChannel to participate with relevance and credibility • Monitor and analyze social performance metrics to continuously improve reach, engagement, and audience growth • Translate analytics into actionable insights and new experiments • Identify what resonates most with the audience and evolve the strategy accordingly • Establish best practices for social engagement across teams, leveraging AI as your foundational way of working • Build playbooks for launches, announcements, and reactive moments • Protect long-term brand equity while enabling timely participation • Ensure that as platforms evolve, our strategy and KPIs do too

Role Description Support a boutique personal-branding and creative agency by creating high-quality LinkedIn content, newsletters, and thought leadership materials for accomplished executives, founders, and consultants. The ideal writer will combine strong social media strategy skills with exceptional ghostwriting abilities and client-facing confidence. Our client is seeking a highly experienced social media writer and ghostwriter to join a small but growing agency focused on personal brand development and activation for accomplished professionals. Most client work centers on LinkedIn thought leadership, with occasional projects for Instagram and other emerging platforms. This role requires a writer who can confidently engage with senior executives, lead content ideation conversations, and translate expertise into engaging social content that drives audience engagement and business outcomes. Scope: - Full-time engagement - Immediate opening - Approximately 32 hours per week dedicated to client work - Remaining time allocated to meetings, planning, editorial oversight, and administrative responsibilities - Long-term opportunity within a small, fast-paced agency environment Responsibilities - Ghostwrite LinkedIn content for executives, founders, consultants, and industry leaders - Produce LinkedIn posts and thought leadership content across multiple industries - Draft and edit newsletters - Participate in and lead client ideation calls - Translate executive expertise into compelling social-first content - Maintain consistent brand voice for multiple clients - Collaborate with agency leadership and existing writing team - Manage deadlines and content calendars across numerous accounts - Provide strategic recommendations for content performance and audience engagement - Assist with mentoring and coaching other writers Qualifications - Exceptional LinkedIn writing and social media content creation experience - Experience coaching or managing writers - Proven ghostwriting experience for executives, founders, or thought leaders - Native-level English fluency - Strong interviewing and client communication skills - Ability to confidently interact with senior-level professionals - Experience managing multiple deadlines and clients simultaneously - Adaptability across diverse industries and subject matter areas - Strong editorial judgment and storytelling abilities Requirements - Agency experience - Journalism background - Familiarity with personal branding and executive thought leadership - Experience creating content for B2B audiences through personal executive profiles - Experience with AI, healthcare, coaching, travel, or professional services industries Company Description Client is a boutique creative agency specializing in personal brand development and activation for accomplished professionals. The agency partners with founders, CEOs, executives, and consultants to build thought leadership platforms that support business growth and industry influence. The team operates in a collaborative, entrepreneurial environment where creativity, accountability, and strategic thinking are highly valued.