Publicis Groupe Holdings B.V

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Media Planner (Strategy & Planning)

Location

United States

Posted

1 day ago

Salary

$60.8K - $93.6K / year

Seniority

Mid Level

No structured requirement data.

Job Description

Media Planner (Strategy & Planning)

Publicis Groupe Holdings B.V

Role Description The Media Planner (Planning & Strategy) is to be the day-to-day steward on media communication for an assigned brand, including budget control and flow of digital media activity. They will be required to develop and maintain a strong knowledge of client business and apply online media understanding to help deliver against the client’s objectives. The Planner will work closely with the Supervisor in the development and communication of all media recommendations, and be responsible for management, oversight, and priority setting for Associates. - Assist the Supervisor in development of digital media plan options and recommendations - Maintain accurate budget control and flow of media activity and update client on timely/consistent basis - Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency) - Demonstrate proficiency with systems/tools (MRI, MediaTools, ComScore) - Gather and analyze appropriate research to provide sound, strategic, consumer-focused digital media recommendations - Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met - Ensure proper execution of digital media plans by monitoring buys/schedules - Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process - Demonstrate creativity and agility when problem solving - Deliver POVs/position papers on key client issues and/or client opportunities - Prepare media authorizations per approved plans/project requests Qualifications - 2-3+ years of experience supporting digital and traditional media campaigns, ideally at an agency - MediaTools knowledge is a must - Familiarity with competitive systems (AdViews, Kantar, etc.) and research tools (MRI, Comscore, etc.) - Strong proficiency in Excel - Strong communication and presentation skills - Professional, with strong teamwork skills - Passionate about finding effective solutions to problems - Adept at time management and handling shifting priorities Benefits - Paid Family Care for parents and caregivers for 12 weeks or more - Monetary assistance and support for Adoption, Surrogacy and Fertility - Monetary assistance and support for pet adoption - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance - Tuition Assistance - Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more - Matching Gifts programs - Flexible working arrangements - ‘Work Your World’ Program encouraging employees to work from anywhere - Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) - Business Resource Groups that support multiple affinities and alliances

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