Role Description We're looking for a hands-on, full-stack Digital Marketing Specialist who genuinely knows it all, someone who can own the entire digital funnel end to end, from strategy and campaign build to copywriting, keyword research, paid media execution, CRM, and optimisation. This role suits someone who is confident driving strategy forward and contributing fresh thinking, rather than working solely from briefs. If you live and breathe campaigns, paid media, CRM, and performance data, this one's for you. Responsibilities - Campaign strategy, set-up & execution - Own digital campaigns end to end, from initial strategy and set-up through to launch, day-to-day management, and ongoing optimisation. - Build full-funnel campaigns across paid search, paid social, display, email, and retargeting that drive acquisition, engagement, and revenue. - Plan campaign structures, audiences, budgets, bidding, and tracking before anything goes live. - Run continuous A/B testing on creative, copy, audiences, and bids, using the results to sharpen performance. - Paid media & advertising - Set up, launch, and manage campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads from scratch. - Manage and optimise all live ad accounts, adjusting targeting, bids, budgets, and creative to hit and beat CPA and ROAS targets. - Own conversion tracking and pixel/tag set-up (Google Tag Manager, Meta Pixel, conversion APIs) so every campaign is measured accurately. - Copywriting & keyword research - Write sharp, high-performing ad copy, landing page copy, email sequences, and social content tailored to each channel and audience. - Carry out keyword research to find the highest-performing, highest-intent terms and continually refine based on what's actually converting. - Use SEMrush for keyword research, competitor analysis, SEO opportunities, and campaign planning (prior hands-on SEMrush experience is essential). - CRM & lead generation - Manage CRM and lead workflows, segmentation, lead scoring, nurture sequences, and email automation, to convert and retain customers. - Use Apollo for prospecting, list building, data enrichment, and outbound lead generation (prior hands-on Apollo experience is essential). - Analytics & optimisation - Monitor performance metrics and KPIs (CTR, CPC, CPA, ROAS, LTV, conversion rate) and report clearly to stakeholders with insight, not just numbers. - Use analytics tools (Google Analytics / GA4, Adobe Analytics, Looker Studio, or similar) to track, measure, and improve performance. - Turn data into decisions, optimising creative, targeting, and bidding to maximise ROI and proactively flag opportunities to do better. - Audience targeting & segmentation - Research and segment audiences to identify the customer groups that matter most. - Use the targeting capabilities across each platform to deliver personalised, relevant messaging to the right people. - Collaboration - Work closely with internal teams to keep marketing aligned with wider business goals, and bring fresh thinking to the table, not just execution. Qualifications - 5+ years in digital marketing with a focus on performance marketing, ideally in a B2B and/or agency environment. - A proven track record of building, running, and optimising successful campaigns across multiple channels. - Essential hands-on experience with Apollo (prospecting, enrichment, outbound lead gen). - Essential hands-on experience with SEMrush (keyword research, competitor analysis, SEO). - Hands-on experience setting up and managing Google Ads, Meta Ads Manager, and LinkedIn Ads from scratch. - Strong copywriting skills and the ability to research and select high-performing keywords. - Experience managing CRM, email automation, and lead nurture workflows. - Strong analytical skills and confidence with tools like Google Analytics / GA4, Adobe Analytics, or similar. - Solid understanding of A/B testing, conversion tracking, and optimisation tools and methods. - Excellent communication skills, able to present complex data and ideas clearly and turn them into action. - Strong project management skills, comfortable juggling multiple priorities and deadlines in a fast-paced environment. The kind of person we're looking for - Proactive - you spot the opportunity and act on it before you're asked. - Dynamic - you move fast, adapt, and thrive when things change. - Full of ideas - you bring genuine creativity and a constant stream of things worth testing. - Deeply knowledgeable - you understand the why behind every channel, metric, and tactic, not just the how. - Self-starting and accountable - you own outcomes and don't need chasing.

• Own and execute technical SEO strategy across multiple brand websites • Lead Generative Engine Optimisation (GEO) initiatives to improve visibility in AI-driven search • Conduct keyword research, site audits, on-page optimisation, and link building activities • Use tools such as SEMrush, Ahrefs, Screaming Frog, or similar to monitor and report on performance • Track rankings and organic traffic, providing regular reporting with clear insights • Set up, manage, and optimise Google Ads campaigns across search and shopping • Monitor budget, bid strategy, and conversion performance • Collaborate with the local marketing team on ad copy and landing page direction • Build and maintain websites for Superpop and related brands (primarily WordPress and Shopify) • Self-host websites on platforms such as Vultr or equivalent • Implement on-page SEO as part of the build process • Work with provided creative assets (images, copy, brand guidelines) to produce polished, high-converting websites • Ensure forms, integrations, and technical functionality are working correctly • Maintain and update websites on an ongoing basis as the business evolves • Support integration of sales platforms with accounting and CRM systems • Assist with automation and workflow improvements as the business scales • Troubleshoot technical issues across digital tools and platforms

• Local marketing activities (50%) Creating and localizing campaigns, writing copy, running small marketing tests across channels, reading the results and evaluating impact. • Influencers and social media (25%) Leading influencer collaborations plus the strategy and day-to-day running of our organic channels on the Romanian market. • Brand activities (25%) PR stunts, brand pop-ups, collaborations. From idea through logistics to execution, including our presence at local events and festivals

Role Description Digitale Prozesse laufen immer dann am besten, wenn alles strukturiert ist – von der aktuellen Datenpflege bis zur verlässlichen Terminplanung. Genau für diese organisatorischen Kernaufgaben suchen wir ab sofort Unterstützung. Wir arbeiten dabei vollkommen ortsunabhängig und digital zusammen. Wir suchen Unterstützung, um unsere täglichen Abläufe zuverlässig am Laufen zu halten. Dein Aufgabenbereich umfasst: - strukturierte Aktualisierung von Daten - Überwachung unserer Terminübersichten - übersichtliche Ablage neuer Informationen - Ergänzung unserer Prozesse um kurze Status-Updates Du arbeitest dabei in einem fest strukturierten organisatorischen Umfeld, das dir klare Sicherheit gibt. Qualifications - Ordnungsliebend und hohe Genauigkeit in der Arbeit - Eigenständige Arbeitsweise - Versiert im Umgang mit Online-Tools - Sichere Formulierung auf Deutsch Benefits - Remote-Work: Du entscheidest, von wo aus du dein Organisationstalent einbringst. - Freie Zeitgestaltung: Deine Arbeit passt sich deinem Rhythmus an, nicht umgekehrt. - Struktur als Stärke: Freue dich auf exzellent vorbereitete digitale Workflows. - Unternehmerische Basis: Die Zusammenarbeit erfolgt im Rahmen einer selbstständigen Tätigkeit. - Nachhaltige Zusammenarbeit: Wir streben eine langfristige und vertrauensvolle Projekt-Partnerschaft an. Du bist ein Organisationstalent und hast Lust, unsere digitalen Abläufe zuverlässig zu unterstützen? Dann freuen wir uns, von dir zu lesen! Sobald deine Bewerbung bei uns eingegangen ist, melden wir uns mit allen relevanten Informationen zum weiteren Ablauf bei dir. Vielen Dank für deine Zeit und dein Interesse – vielleicht bist du schon bald Teil unseres Teams. Company Description Wir formen derzeit ein wachstumsstarkes, internationales Netzwerk, das sich auf ganzheitliche Gesundheit, effiziente Organisation und digitale Arbeitsweisen spezialisiert. Wir suchen keine klassischen Angestellten, sondern unternehmerisch denkende Partner für eine flexible, freiberufliche Kooperation, bei der klare Prozesse und gegenseitige Unterstützung an erster Stelle stehen. - Du wirst von Beginn an in unsere bewährten Systeme eingearbeitet und profitierst von persönlichem Mentoring. - Unser Angebot richtet sich an Menschen, die sich ein berufliches Standbein aufbauen oder ihr bestehendes Engagement ausweiten möchten. - Ein seriöser, konzeptbasierter Ansatz liegt uns am Herzen – 'Aufschwatzen' hat bei uns keinen Platz. - Unser gemeinsames Ziel ist der langfristige Aufbau einer verlässlichen Einkommensquelle mit attraktiven Entwicklungsperspektiven.