• Drive the product roadmap across Avo’s suite of products and platform infrastructure, balancing near-term customer value with long-term platform differentiation • Translate insights from customers, clinicians, sales, and the market into a clear product direction, turning complex clinical workflows and user needs into actionable product requirements and differentiated customer value. • Translate complex clinical use cases into product requirements that engineering can act on and customers can clearly recognize • Demonstrate deep expertise and understanding in UI/UX design by translating complex clinical workflows and product functionality into intuitive, scalable, and customer-centric experiences. Lead the application of user-centered design best practices, driving usability, adoption, and measurable customer value through thoughtful interaction and visual design • Partner with implementation and customer success to close the loop between what we promise, what we ship, and what actually works at the bedside • Work hand-in-hand with engineering leads to scope, sequence, and ship features - from early spec through rollout and iteration, tracking adoption and engagement and various impact metrics • Drive clarity on requirements and tradeoffs, unblocking engineering rather than adding process. • Lead cross-functional collaboration across distributed Product and Engineering teams , establishing effective operating rhythms and communication practices that enable rapid execution across time zones • Maintain a strong perspective on emerging AI technologies, market trends, and competitive dynamics to help define where Avo product should lead • Contribute to sales cycles and customer conversations as a product authority, helping close and retain enterprise accounts. • Mentor junior product team members and help build Avo's product culture as the team scales

• Direct the overall operations, strategy, and execution of the Arrive Fresh carrier capacity department to maximize service and buying power within the fresh produce sector. • Inspire, mentor, and coach Carrier Capacity Managers and Carrier Account Representatives of all tenures to build specialized sales and procurement skills. • Cultivate a high-performing, collaborative team culture focused on professional development, talent retention, and engagement. • Develop and implement robust Carrier Compliance and Claims Management programs tailored to the unique demands of temperature-controlled and perishable freight. • Ensure strict operational compliance with food safety regulations, including the Food Safety Modernization Act (FSMA), Sanitary Transportation of Food (STF), and the Perishable Agricultural Commodities Act (PACA). • Collaborate with Business Development and Client Success leadership to align departmental goals, resolve operational bottlenecks and execute cross-functional strategic initiatives. • Create and implement Standard Operating Procedures (SOPs) for specialized carrier procurement, onboarding, and service delivery. • Oversee bid management processes with growers (shippers) and key institutional customers (retail, foodservice, processor, and wholesale accounts). • Partner with Technology teams to enhance Transportation Management System (TMS) functionality, driving operational efficiency and a premium carrier experience. • Analyze key performance indicators (KPIs) such as lane pricing, tender acceptance, carrier retention, and service delivery to optimize network productivity.

• Direct the overall operations, strategy, and execution of the Arrive Fresh carrier capacity department to maximize service and buying power within the fresh produce sector. • Inspire, mentor, and coach Carrier Capacity Managers and Carrier Account Representatives of all tenures to build specialized sales and procurement skills. • Cultivate a high-performing, collaborative team culture focused on professional development, talent retention, and engagement. • Develop and implement robust Carrier Compliance and Claims Management programs tailored to the unique demands of temperature-controlled and perishable freight. • Ensure strict operational compliance with food safety regulations, including the Food Safety Modernization Act (FSMA), Sanitary Transportation of Food (STF), and the Perishable Agricultural Commodities Act (PACA). • Collaborate with Business Development and Client Success leadership to align departmental goals, resolve operational bottlenecks and execute cross-functional strategic initiatives. • Create and implement Standard Operating Procedures (SOPs) for specialized carrier procurement, onboarding, and service delivery. • Oversee bid management processes with growers (shippers) and key institutional customers (retail, foodservice, processor, and wholesale accounts). • Partner with Technology teams to enhance Transportation Management System (TMS) functionality, driving operational efficiency and a premium carrier experience. • Analyze key performance indicators (KPIs) such as lane pricing, tender acceptance, carrier retention, and service delivery to optimize network productivity.

• Define and execute Ada's technology and cloud alliance strategy, identifying and prioritizing the partner relationships that will have the greatest revenue and strategic impact. • Build and manage co-sell and co-market programs with AWS, Google Cloud, and Microsoft Azure — including Marketplace listings, joint pipeline generation, and partner-sourced deal acceleration. • Own relationships with key technology partners (CRM, CCaaS, WFM, and adjacent platforms), developing joint solutions and integration go-to-market plays. • Drive measurable partner-sourced and partner-influenced pipeline, setting targets and holding yourself accountable to revenue outcomes. • Serve as executive sponsor for strategic technology and cloud partnerships, developing joint business plans with clear revenue targets, success metrics, and executive alignment. • Coordinate cloud marketplace strategy — ensuring Ada is well-positioned on AWS Marketplace, Azure Marketplace, and Google Cloud Marketplace, with the right listings, funding programs, and deal registration processes in place. • Partner closely with Ada's sales, solutions, product, and marketing teams to integrate alliance strategy into field execution — ensuring partners amplify Ada's reach, not just add logos to the website. • Define and maintain rules of engagement between Ada's direct sales motion and partner-influenced deals, keeping both sides aligned and conflict-free. • Build the business case for alliance investments — modeling ROI, mapping partner economics, and presenting recommendations to leadership with clarity and rigor. • Track alliance health and performance using dashboards and scorecards; use data to continuously prioritize effort and surface emerging opportunities.